Tuesday, October 20, 2015

Final Star Wars: The Force Awakens Trailer Is Here!

And lo and behold, the final trailer for Star Wars: The Force Awakens is here.
I imagine J.J. Abrams just hovering over the trailer editor, rubbing his little hands together and cackling "LESS FOOTAGE!! LESS FOOTAGE!! THE MYSTERY BOX MUST BE PRESERVED!" And, truth be told, that feels like a mighty fine approach for this movies marketing. It feels awesome that in two months one of the biggest movies of all-time launches, and yet, 59 days from its release, we know zilch about it in terms of the features overall plot.

But what we do know is that this thing has some beautiful sets and shots, holy hell. This looks like a magnificently crafted film when it comes to its numerous technical aspects (costumes, sets, etc.), with that opening shot of Rey (Daisy Ridley) waltzing around an abandoned spaceship alone giving me shivers. And oh my God, Harrison Ford looks awesome as Han Solo. Is he...is he actually emoting? Good for him! Plus, Oscar Isaac looks to be in trouble, poor Finn (John Boyega) is trying to hold his own in a lightsaber fight against Kylo Ren (Adam Driver) and our first look at Leia (Carrie Fisher)!

I don't think there really needed to be any marketing to get everyone to go see a new Star Wars movie, but goddamn if this new trailer and its marketing forefathers haven't done the trick.

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