Last year, IMAX leadership like CEO Richard Gelfond and COO Giovanni Dolci sat down with Collider to talk about the future of this large screen format. A question they got related to whether or not they would be adding a second IMAX screen to a Burbank AMC location. Gelfond immediately expressed disinterest in the idea of multiple IMAX screens.
“We don't love the concept of second screens,” Gelfond remarked, “Because when you don't have a big movie, what do you do with the second screen? So, no. It's not a focus of ours to do that.” Dolci also stepped in to remark that only specific, massive movie theater auditoriums could become IMAX screens. “It’s difficult to find a space for a second screen of equal geometry and quality,” Dolci explained, “We don't want to have a Tier A screen and a Tier B screen.”
Gelfond’s comments seemed a touch obtuse in regarding the reality of modern IMAX screenings. This is no longer February 2015, where there’s enough of a dearth of movies playing in IMAX screens that Focus can have exclusive dominance over these domiciles for an entire week. Over the April 12-18, 2025 week, for instance, The Amateur, Warfare, One to One: John and Yoko, and even the second Minecraft Movie weekend were all competing for a single IMAX auditorium at typical multiplexes. There’s demand for second IMAX screens from movie theaters and surely a typical multiplex (with 12+ screens) have one auditorium that could meet the size requirements of this brand.
However, I have a suggestion for how these second IMAX screens should be used. They shouldn’t exist just to provide even more opening weekend Mandalorian and Grogu screenings nor even overflow when there are tons of new IMAX releases (sorry to those April 2025 newbies that were scrambling for IMAX showtimes). IMAX should install a second screen in multiplexes dedicated to re-releases of old movies.
Create a Space For Older Cinema!
Repertory screenings have had a renaissance in the 2020s. Younger audiences especially have gravitated towards theatrical re-releases of movies ranging from Revenge of the Sith to Akira Kurosawa’s works to Joe Wright’s Pride & Prejudice. There’s clearly a demand for these showings and IMAX has made sure to cash in on this phenomenon. In the last two years, more and more films have garnered limited IMAX re-releases, including Princess Mononoke, Speed Racer, The Shining, and Back to the Future. These have also scored solid box office, particularly a mighty lucrative December 2024 IMAX reissue of Interstellar. However, several of these (especially Speed Racer) reissues had to share screen space with new IMAX releases.
Thus, Speed Racer was only available on one of its two IMAX nights at 10:30 PM in some locations. Dedicating a second IMAX screen to older cinema would already be a boon just to rectifying this issue. More screen times could allow more audiences to experience pre-2020 cinema on the biggest canvases possible. Furthermore, IMAX is currently only doing movie re-releases every few months or so. They’re a sporadic presence simply because IMAX must defer to new releases for its screens.
A screen concentrated just on reissues could also solve this problem. No need to disrupt the Toy Story 5 or Supergirl IMAX showings. The IMAX re-releases will just be in their own auditorium elsewhere in the theater. Leaning on this route and the IMAX brand name could be a fitting means to a great end: a consistent stream of older films on the big screen. Each week, a new pre-2020 motion picture could start playing on the second IMAX screen. When RRR’s week of IMAX showings are done, audiences could witness Parasite or Her in IMAX for the following seven days.
The existence of The Shining, Princess Mononoke, and Back to the Future IMAX showings in 2025 also excitingly suggest that this second IMAX screen could house more than just 21st-century cinema. Imagine each year there being an opportunity to see (albeit for seven days) 2001: A Space Odyssey on an IMAX screen. Or Lawrence of Arabia! Or Singin’ in the Rain! The possibilities are endless, especially given that audiences aren't just showing up for new action-oriented blockbusters in theaters. In a summer where The Devil Wears Prada 2 and Backrooms are doing circles around a new Star Wars movie, there's clearly an appetite for all kinds of big screen cinema. Repretory IMAX screenings wouldn't need to just focus on superhero movies or punch-heavy features. There can be room for all kinds of movies, especially if there's a whole auditorium dedicated to pre-2020 titles.
Cinema's Past Is Vital And Deserves Respect
Platforms like Letterboxd have heightened appreciation for older eras of cinema within current younger generations. A steady stream of IMAX reissues could provide those audiences a chance to witness these seminal projects in a glorious communal setting. As someone who saw Night of the Hunter on 35mm film at the Texas Theatre last year, its utter magic watching vintage cinema in the realm it debuted in. Hearing and recognizing everyone around you becoming invested in images from the 1950s is similarly glorious. Meanwhile, watching the original Star Wars in a massive college classroom with hundreds of other people in February 2020 remains one of my fondest memories of this decade. People were so invested in the film!
I treasure platforms like the Criterion Channel or my local library system's avalanche of DVDs/Blu-Rays that allow me to watch motion pictures at home. Lord knows I wouldn't have been able to ever experience life-changing titles like The Devils or D.E.B.S., not to mention the various animated movies that instilled my love for cinema at a young age, without home video viewing. However, the joys of experiencing any kind of movie, old or new, in a theatrical setting are impossible to overstate. Having these projects consume your entire line of vision, your attention solely focused on these flickering images from decades past, makes for an extra absorbing experience.
Plus, whether you've just watched Come and See or The Great Muppet Caper (both of which I've seen at the Texas Theatre), witnessing a very specific ambiance with strangers is downright magical. The recent deluge of IMAX reissues has shone a powerful spotlight on these and the countless other joys of seeing classics on the big screens. Implementing a second IMAX screen at movie theaters dedicated just to these screenings could further amplify the notoriety and accessibility of old movies theatrically.
Furthermore, limiting IMAX screens to just two auditoriums with very specific purposes (one dedicated to new cinema, the other focused on yesteryear's classics) would, ironically, help ward off further expansion of IMAX screens in movie theaters. We don't need every auditorium in multiplexes to be IMAX-sized or whatever IMAX pastiche your local theater chain has concocted. I didn't spend my showings of Obsession, Is God Is, and Blue Heron wondering the whole time "Ugh, if only these were in IMAX." They flourished beautifully on standard screens. Opening up a second IMAX screen that also has showtimes for new Marvel or Christopher Nolan features, though, might open up Pandora's Box. "If we have two auditoriums for new movies...why not three? Or four? Or..."
Meanwhile, restricting the new IMAX screens to just showing old movies firmly says that the buck stops here. There's no expansion of showtimes for new IMAX releases. We don't need that. Avengers: Endgame could shatter IMAX records with just one IMAX auditorium at theaters. Clearly, a solitary IMAX auditorium isn't inhibiting the box office grosses of movies. The only reason for multiple IMAX screens to exist in one theater would be to provide a space where cinema's history is always at arm's reach.
Of course, this piece should not be seen as bootlicking for the IMAX brand. Instead, let this be a paean to the wonders of seeing older movies in theaters. Such experiences aren't just constricted to IMAX auditoriums. Movie theaters across the country are doing God's work in putting vintage motion pictures of all types on the big screen. Allow me to highlight some tools one can use to find such locations:
For folks residing in the New York and San Francisco Bay Area, ScreenSlate always has up-to-date showtimes for repertory screenings.
My fellow Dallas film freaks! Dallas Film Now provides a handy guide to local vintage movie screenings at all kinds of locations, including the seminal Texas Theater.
For potential theaters in states across the country, head over to this page on 366 Weird Movies, which lists specialty theaters in all American states. Click on the links to these theaters and see what your nearest location is playing!
A second IMAX screen allowing year-round repertory showings would be really cool (especially for goobers like me who missed Speed Racer's two-night IMAX run in April). However, the joys of witnessing classic cinema theatrically can be found in so many amazing places, many of them homegrown theaters well worth your patronage. Let's all keep the positive momentum going for theatrical re-releases and continue embracing older cinema on the big screen!






