Hollywood is a response industry. When one movie hits it big, every other studio wants to create its own equivalent to it. If Pretty Woman is massive, then a deluge of Pretty Woman clones litter theaters a few years later. Ditto The Avengers or Paranormal Activity. Animated family movies also inspire duplicates and clones, but because these films take so long to make (usually four or five years), it takes a while to see what ideas or themes are gripping this cinematic domain.
Five years after Shrek proved Disney didn't have a monopoly on lucrative animated movies, nearly every other major American movie studio* dropped their own CG-animated films. It took that long to get both these titles made and production pipelines established to create labels like Sony Pictures Animation. The result was 2006, a year in which a staggering number of CG animated family movies dominated theaters. Cars, Ice Age: The Meltdown, Happy Feet, Open Season, Barnyard, they all debuted here.
To say it was a weird year is like saying Japan Air Lines Flight 123 experienced mild turbulence. Every movie theater across the globe was suddenly full of talking animals dropping pop culture references and lessons about families. God help us all.
Before Shrek, it really did look like Disney had a monopoly on profitable family-oriented American animation (save for the occasional box office smash based on a pre-existing TV Show like The Rugrats Movie or The Care Bears Movie). Part of this was due to Disney's suspicious counterprogramming manuevers (like scheduling Lion King and Little Mermaid re-releases against The Swan Princess and Anastasia's opening weekends, respectively), which drew attention away from competing animated films. Other times, titles like The Iron Giant didn't get the theatrical rollout they deserved, thus ensuring their box office failure. No wonder Disney seemed ot have an iron grip on this domain for so long.
Once DreamWorks SKG launched Shrek to a $267 million domestic cume (at the time, the second-biggest animated movie haul ever, only behind The Lion King), though, all bets were off. If a newbie studio like DreamWorks (albeit one led by former Disney Animation head honcho Jeffrey Katzenberg) could break through in this realm, surely more experienced studios like Sony/Columbia Pictures and Warner Bros. could produce some moneymakers. Further CG-animated hits like 2003's Finding Nemo only further inspired confidence that audiences had an unstoppable appetite for family-friendly comedies realized through computers.
Thus, 2006 was the year the CG-animated family movie floodgates were opened. For context, here's what the year's release schedule looked like:
January 16: Hoodwinked!
February 24: Doogal
March 31: Ice Age: The Meltdown
April 14: The Wild
May 19: Over the Hedge
June 9: Cars
July 21: Monster House
July 28: The Ant Bully
August 4: Barnyard
September 12: Everyone's Hero
September 26: Open Season
November 3: Flushed Away
November 17: Happy Feet
That's a lot of fart jokes and closing dance parties set to a classic pop tune.
2005 already demonstrated some clear holes in this strategy of "CG family movies = hit" with Robots and Chicken Little. Both titles did fine domestically, but they each grossed under $140 million domestically, making them among the lowest-grossing CG family titles up to that point. In other words, it was already clear that these titles didn't automatically become Shrek or Ice Age-sized smashes just by existing.
More pressingly, though, were the technological limitations of CG animation at the time. Though Hollywood was going all in on this technology, CG still had so many restrictions that prevented what or how many stories could be told in the medium. Humans, for example, were considered so tricky to get right that only The Incredibles had (successfully) navigated this realm. Antz director Tim Johnson explained on The Look Back Machine podcast that these limitations in what characters could be effectively realized in CG animation are what inspired initial CG films to focus on plastic toys and bugs. 2006's line-up of animal-centric films showed that CG animation hadn't evaded these growing pains.
Thus, from the get-go, there was already a samey quality to what kind of protaganists 2006's animated films would focus on. There was also the weird problem of costumes. Intricate outfits were a bear for CG animation to realize**, hence why so many early CG movies focused on fish and bugs that didn't need coats or shirts. Don't forget, Rick Mitchell from 2021's The Mitchells vs. the Machines was the most expensive and complicated character Sony Pictures Animation had ever procured up to that point, largely because of his ornately detailed wardrobe.
This might sound like a weird tangent, but it spoke to another way the individual 2006 animated films couldn't exude personality. The ants in Ant Bully couldn't wear distinctive costumes. Barnyard and The Wild's critters eschewed outfits. This meant the chatterbox critters between these films blur redtogether. Because there were still limitations on what kind of costumes and characters could be realized in this medium, there were only so many plotlines these 2006 animated family movies could explore. Thus, most were buddy comedies involving mismatched characters going on a life-changing journey (like Toy Story and Shrek). Open Season, Flushed Away, The Wild, and Barnyard also all concerned sheltered animals thrown into the deep end of what the "real world" is like.
Worst of all, Shrek hadn't opened up the doors for a wide array of new visual styles. When Spider-Man: Into the Spider-Verse redefined the limits of CG animation, titles like The Mitchells vs. the Machines and Teenage Mutant Ninja Turtles: Mutant Mayhem excitedly took kooky, 2D-informed aesthetics into their own territories. Similar distinctiveness didn't permeate Barnyard or Open Season, which opted for traditional character designs and backgrounds. Only Flushed Away (which emulated Aardman's stop-motion animation look in CG confines) offered something new visually. A "new" era of animated cinema was already inspiring imagery-based monotony.
Thus, 2006's year of animation went...well, it was messy. Cars, Ice Age: The Meltdown, and Happy Feet were massive box office winners, while Over the Hedge was a respectable performer. Nearly everyone else, though, failed to leave a mark financially. Some, like Doogal, The Wild, and Flushed Away, were embarrassing flops that suddenly made it clear CG animation was not a bulletproof way to avoid Titan A.E.-level calamities.
Worse yet, the cynical impulses dripping behind these projects is more apparent than ever. Doogal, an Americanized dub of the British film The Magic Roundabout, stuffed as many celebrity voices into its plot as it could, including a moose that didn't originally talk (but now had Kevin Smith's voice). Open Season was so sweaty and desperate in its attempt to make the Shrek/Ice Age magic work again (at least its soundtrack produced some Paul Westerberg bangers like "Love You in the Fall"). Even Happy Feet and its slavish devotion to "realism" now feels eyeroll-worthy and a precursor to boondoggles like 2019's The Lion King (all due respect to the legend George Miller).
Early 2000s projects like Treasure Planet excitedly signified how 2D and CG animation could co-exist in harmony to realize previously impossible images and stories. 2002's Lilo & Stitch and its watercolor backgrounds, meanwhile, reinforced the enduring beauty of classical art techniques. 2006's CG animated family movie line-up, though, suggested individual personality was for chumps. Bold visual aesthetics? Why waste time on that when you can hire Jimmy Fallon as a voice-over actor. Potential for something new was snuffed out in favor of countless Shrek/Ice Age clones.
Ironically, despite all the new competition, Disney remained on top of the box office in 2006. Cars was the biggest animated movie of the year in North America, though Ice Age: The Meltdown handily took that crowd at the worldwide box office. Meanwhile, just one year later, in 2007, the animated family movies began drastically dwindling in numbers. They still existed, but they weren't arriving on a monthly basis anymore.
Truthfully, there's never been a year like 2006 again in American cinema. As late as 2019, one could go two whole months in a calendar year without seeing a new animated family movie hit theaters. The idea of getting, say, three consecutive weeks of new PG animated titles would be unthinkable today. Unfortunately, having so many animated family features in one year didn't usher in a golden age for American animation nor allow a variety of unique creative visions to hit the big screen. Instead, corporate cynicism and the technological limitations of CG were the stars of the show. The year that Shrek wrought is interesting from a historical perspective, but save for giving the world Hoodwinked!'s goat song or Flushed Away's best gags, it's not really memorable artistically.
* = Universal Pictures was the one exception here, save for their 2D animated Curious George film. This label would stay out of the CG cinema wars until 2010, when it debuted Illumination's Despicable Me.
** = If you want to see how far CG animation came in realizing costumes in just 12 years, look at Monsters Inc. and Monsters University. In the former film, a handful of major characters (Mr. Waternoose, Ceilia) wore outfits, while Randall, Sully, Mike, George, and most other monsters walked around nude. In the latter feature, nearly all the new characters had complex outfits covering their bodies.










