Monday, October 10, 2016

The First Weekend Of October Is A Quiet One At The Box Office As Girl On The Train Does Alright And Birth Of A Nation Misses The Mark

The Girl On The Train sailed down the rails this weekend with an opening weekend that can be best described as...adequeite. Grossing $24.66 million over its first three days of release, the bow of the new Emily Blunt thriller was fine considering its $45 million budget and actually ranks as the sixth biggest opening weekend ever for Emily Blunt. It's far off from the opening weekend of fellow October release Gone Girl, which The Girl On The Train was clearly emulating in its marketing, but that can be attributed to Emily Blunt not being as big of a star and the reviews being more mixed for this title. The more front-loaded nature of The Girl On The Train this weekend does call into question how it'll hold up in the weeks to come when it faces off against a barrage of newcomers, but we shall see.

In second place, Miss Peregrine's Home For Peculiar Children held decently, grossing $15 million, a 48% decline from last weekend that's on par with the 46% second-weekend drop of The Maze Runner. The newest Tim Burton movie has now grossed $51 million and it should at leats be able to manage to match the $80 million domestic cume of Fall 2015 family film Goosebumps by the end of its run. Deepwater Horizon, meanwhile, wasn't quite able to turn its box office reputation around, by dropping 42% to gross another $11.7 million. That's not a bad dip by any stretch of the imagination, but other adult-skewing dramas (like Sully from just last month) have managed to hold much better and with far lower budgets. This $110 million budgeted drama has now grossed $38.5 million in ten days.

Rounding out the top five were two movies in their third weekend of releases. The Magnificent Seven held on decently enough, with a 42% dip that added $9.1 million to its domestic cume. That's actually a better third-weekend decline than fellow Denzel Washington September action movie The Equalizer. The Magnificent Seven has now taken in $75.9 million. Meanwhile, Storks crossed $50 million domestically by adding another $8.4 million (a 37% dip from last weekend). That's on par with the third-weekend decline of the first Hotel Transylvania movie. Storks has grossed $50.1 million domestically and will probably end its domestic run in the neighborhood of $75-80 million.

The Birth Of A Nation debuted just outside of the top five this weekend, grossing only $7.1 million. The immense controversies regarding Nate Parker's 1999 rape charges undoubtedly had a negative impact on the films box office, but it was unlikely The Birth Of A Nation was ever going to be a box office powerhouse since its exceedingly darker subject matter and lack of an A-list cast and director already put it at a massive disadvantage. There's a horde of new movies coming out in the next two weeks and it'd be shocking if The Birth Of A Nation was able to hold onto its screen. Don't be shocked if this taps out under $20 million domestically.

Faring slightly, but only slightly better than expected (in that I thought this was one wouldn't even cross $5 million in its opening weekend), Middle School: The Worst Years Of My Life grossed $6.9 million this weekend, That's slightly above Nancy Drew ($6.8 million) and Harriet The Spy ($6.6 million) when it comes to film adaptations of children's books. This is a pretty tiny debut, but at least it only cost $8.5 million to put together, so the losses on this one will be minimal for CBS Films and Lionsgate.

Dropping 36% to gross another $5.2 million this weekend was Sully, which continues to churn right along to splendid numbers. Sully has now grossed $113.4 million after five weeks of release and should end up just under or above $130 million domestically. In ninth place was Masterminds, which actually held decently in its second-weekend by grossing $4.1 million, only a 37% decrease from its opening weekend. A dip like that would be great if the film hadn't had such a poor bow in the first place. Masterminds has now grossed only $12.7 million in ten days. Queen Of Katwe also had a solid second-weekend decline after a poor opening weekend, with Katwe adding $1.6 million (a 35% decrease from last weekend) to its domestic cume that now stands at only $5.3 million.

Debuting in limited release this weekend was Voiceless, which grossed $250,000 at 100 locations for a per-theater average of $2,500. Meanwhile, Denial expanded to 31 locations and turned in only so-so numbers, grossing $229,935 (a per-theater average of $7,417), a lower second-weekend cume than fellow Bleecker Street release Captain Fantastic. Denial has now grossed $523,727 in ten days. American Honey also struggled in its expansion to more theaters, grossing only $88,641 at 25 locations for a meager per-theater average of only $3,546. American Honey has now only grossed $185,191 in ten days and is unlikely to go too much farther in its theater count in the weeks ahead. Finally, The Greasy Strangler debuted to $25,000 at 11 locations, making it the third biggest opening weekend ever for indie movie studio FilmRise.
Well, a whole slew of movies ended their domestic box office runs this week. First up was Morgan, which closed with just $3.9 million while The Infiltrator ended its domestic run with a paltry $15.4 million. Cafe Society closed up show with $11.1 million, which is in the $10.3-11.7 million range that about 11 of Woody Allen's movies fall under. Nerve managed to become a super solid performer this summer with $38.5 million thanks to a smart late-summer launch that allowed Nerve to be not like anything else in the marketplace. Finally, Ben-Hur, after only 7 weeks of release, ended its domestic run with only $26.4 million, a disastrous result that's even beneath the $37.5 million domestic cume of director Timur Bekmambetov's last movie, Abraham Lincoln: Vampire Hunter. And with only $63.3 million internationally, even foreign grosses won't save Ben-Hur, which cost $100 million to produce.

Finally, it's worth noting that Finding Dory grossed $1 billion worldwide, becoming the third movie of the year to cross that barrier and the 27th film of all-time to do so. It's worth noting that Disney has the four biggest movies of the year right now and Rogue One will almost certainly cross $1 billion as well, meaning Disney will almost certainly have the five biggest movies of the year worldwide. Not too shabby feat right there if you ask me.

The top 12 movies this weekend grossed $96.4 million, a 12% decrease from the same frame last year when The Martian ruled the box office yet again. This was also down from the same weekends in 2014, 2013 and 2012, though noticeably up from the same frame in 2011 and 2010.

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