Universal's marketing for Jurassic World: Fallen Kingdom tended to have a haphazard approach that seemed to jump around from numerous plotlines, with the teaser establishing a volcano being the primary threat, then subsequent marketing ads shifting the focus to simply concentrating on a new evil dinosaur menacing a small child. But that same marketing was also omnipresent, a tactic Universal tends to frequently use to great effect in their marketing campaigns, with such promotional efforts ranging from a lengthy Super Bowl ad to plastering New York City with billboards to all kinds of viral marketing and since it emphasized the dinosaur mayhem people have come to positively associate with this series, not to mention that it's been two months since the last really popular PG-13 summer blockbuster thus creating some demand for Fallen Kingdom to satisfy, well, that's how you get to these kinds of box office numbers.
In second place was last weekend's domestic box office victor, Incredibles 2, which scored $80 million in its second frame. That's a 55% drop from its opening weekend, a bigger than usual second-weekend decline for a PIXAR title (though, interestingly, still smaller than the one seen by Cars 2), but that's to be expected given how Thursday night screening grosses played a bigger factor in this title's opening weekend compared to other PIXAR features. This second weekend, the seventh biggest second weekend in history, gives Incredibles 2 a tremendous $350.4 million domestic gross, making it the fourth biggest PIXAR movie after just ten days of release.
Ocean's 8 snagged another $11.6 million, a 38% drop from last weekend, in its third frame of release, giving it a domestic gross of $100.3 million. Looks like this one should be able to surpass the $117.1 million domestic haul of Ocean's Thirteen and maybe the $125.5 million domestic gross of Ocean's Twelve as well. Tag dropped 45% in its second frame as it grossed another $8.2 million, giving it a 10-day domestic total of $30.3 million. I'm thinking this one ends its domestic run in the vicinity of $45-50 million. Having one of the smallest weekend-to-weekend dips in the top 12 this weekend was Deadpool 2, which dropped only 39% to add $5.2 million to a domestic haul that now stands at $304.1 million. Having a far steeper decline this frame was Solo: A Star Wars Story, which dropped 59% for a fifth-weekend haul of only $4 million, bringing its domestic total up to $202.1 million, making it only the fifth movie of 2018 to cross $200 million domestically.
Hereditary continued to hold decently for a modern-day horror film as it dropped only 44% to add $3.8 million to its domestic gross that now stands at $35 million. Looks like this one is on its way to tripling its $13.5 million opening weekend gross. Dropping 51% this frame was Superfly which means it grossed another $3.3 million for a $15.2 million domestic gross. In likely its last weekend in the domestic box office top ten, Avengers: Infinity War dropped 54% for a $2.4 million ninth weekend haul and a $669.4 million domestic haul. Rounding out the top ten was Won't You Be My Neighbor, which is holding quite well in its expansion into more movie theaters. Playing in 348 locations this weekend, the Mr. Rogers documentary grossed $1.8 million for a per-theater average of $5,388 and a domestic gross of $4.1 million. Book Club took in another $920,000 (a 49% drop from last weekend) this frame, giving it a domestic total of $64.6 million. Though it's social media activity this week may have garnered some buzz, Gotti still dropped 52% this weekend, grossing only $812,000 for a $3.2 million domestic gross.
Expanding into 339 locations this weekend was American Animals, which grossed $576,21 for a middling per-theater average of only $1,700, giving it a domestic gross of $1.4 million. Hearts Beat Loud, meanwhile, held well in its third weekend as it took in another $319,349 from 104 locations for a per-theater average of $3,071 and a domestic total of $795,020. And now, we come to a couple of limited release newcomers, the biggest of which was The Catcher Was A Spy, a Paul Rudd drama that grossed $122,494 from 49 locations for a per-theater average of $2,500. Then there was Lobster Cop (you read that title right), which grossed $35,000 from 12 locations for a per-theater average of $2,917, while Boundaries opened in 5 locations and grossed $30,395 for a per-theater average of $6,079. Finally, Damsel bowed in 3 locations and grossed $21,000 for a per-theater average of $7,000.
The top 12 movies this weekend grossed a total of $273.3 million, making it the biggest weekend ever in June (dethroning the previous champ, the June 12-14, 2015 frame when the first Jurassic World reigned supreme) and the fourth biggest weekend in history.
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