Monday, February 12, 2018

The Climax Comes For Fifty Shades Freed As Series Ends On Solid Box Office Note While Peter Rabbit Hops To Good Debut And 15:17 To Paris Underwhelms Financially

The time has come for the Fifty Shades of Grey movies to follow Harry Potter, The Hunger Games and Twilight into the popular book adaptations goodnight. Such a conclusion came in the form of Fifty Shades Freed, which opened to a decent $38.6 million. That's 15% below the opening weekend of Fifty Shades Darker and about 54% below the opening weekend of the very first Fifty Shades of Grey movie, but that's still a decent bow for a movie that cost only $55 million to make. The trilogy itself has now crossed $1 billion in worldwide box office grosses, making this quite the impressive moneymaker for Universal. Now to see if this new Fifty Shades movie manages to crack $100 million. If it holds like it's predecessor, it'll narrowly miss it but don't count out Anastasia Steele and co. yet.



Fellow new release Peter Rabbit became the second straight family movie hit for Sony/Columbia as it grossed $25 million this weekend. Not too shabby of an opening at all and amongst other similar family movies starring talking animals, that was a bow on par with the $25 million debut of Dr. Dolittle 2 and slightly ahead of the opening weekends of Alvin And The Chipmunks: Chipwrecked and Garfield: The Movie. Though not as big of an opening weekend as the ones seen by recent pre-President's Day Weekend family movies like The LEGO Movie or The SpongeBob Movie: Sponge Out Of Water, for a $50 million budgeted movie, this was a fine debut for Peter Rabbit that indicates it'll have a fine domestic run ahead. Look for this one to hit at least $80-85 million domestically, which would be enough to make it one of the biggest movies ever for Sony Pictures Animation.

Clint Eastwood's new movie The 15:17 To Paris did only so-so in its opening weekend as it grossed only $12.6 million over the frame. That's the sixth-biggest opening weekend ever for one of Clint Eastwood's movies that started out in wide release (as opposed to films like American Sniper that started out in limited release before expanding into wide release), but it's a bow well below the likes of 13 Hours or 12 Strong. A B- CinemaScore also doesn't bode well for its legs in the future and it's likely this one ends its domestic run in between $30 and $35 million, an only average haul for a movie with a $30 million budget.

Now, onto the holdovers. Jumanji: Welcome To The Jungle had a phenomenal hold this weekend, especially considering its own studio, Sony/Columbia, was releasing a new family movie (Peter Rabbit) over this weekend. Going down only 10%, Jumanji grossed another $9.8 million for a $365.6 million domestic haul. Is this one gonna manage to crack $400 million domestically? We shall see folks. Also continuing to hold incredibly well was fellow Christmas 2017 sleeper hit The Greatest Showman, which dipped a tiny 17% to gross another $6.4 million for a domestic total that now stands at an amazing $146.5 million. In its third weekend, Maze Runner: The Death Cure grossed another $6 million, a 42% drop from last weekend, for a domestic total of $49 million while Winchester fell 45% in its second frame to add $5 million to a domestic haul that now stands at $17.1 million.

The Post went down 33% to gross another $3.5 million for a domestic total of $72.8 million. Fellow Best Picture nominee The Shape of Water eased 32% for another $3 million, giving it a domestic haul of $49.7 million. Tomorrow, it'll crack $50 million, becoming only the ninth movie ever from Fox Searchlight to make over $50 million domestically. Rounding out the top ten was Den of Thieves, which dropped a decent 37% this weekend to gross another $2.8 million for a $40.9 million domestic haul, setting this one on course to become the biggest movie ever for STX Films that isn't a part of the Bad Moms franchise. 12 Strong dropped 42% for a $2.7 million fourth weekend and a domestic haul that now stands at $41.9 million. In its third weekend of wide release, Hostiles grossed $2.6 million (a 48% drop) for a domestic total that now stands at a solid $25.8 million.

Three Billboards Outside Ebbing, Missouri dipped only 27% this frame giving it another $2.2 million for a $45.3 million domestic total. Looks like this one will end up becoming the tenth Fox Searchlight project to gross over $50 million domestically. We now come to yet another Best Picture nominee, Darkest Hour, which grossed $1.5 million (a 32% drop from last weekend), giving it a domestic total of $51.4 million. I, Tonya continued to skate up solid business as it grossed another $1.5 million (a 37% drop from last weekend) for a domestic total that now stands at $25.2 million. Forever My Girl continued to do quitely strong box office as it grossed another $1.2 million (a 45% drop from last weekend) for a domestic total of $14.6 million, a cume that makes it the fifth biggest movie ever for studio Roadside Attractions. 2017 box office champion Star Wars: The Last Jedi added another $1.2 million (a 46% drop from last weekend) to its massive domestic haul that now stands at $616.6 million.

Romantic comedy La Boda Da Valentina bowed to $1.1 million from 331 theaters for a per-theater average of $3,339 while Padman bowed to $760,000 from 152 locations for a per-theater average of $5,000. The Oscar Nominated Short Films 2018 (whose conceit should be self-explanatory) grossed $615,000 from 180 locations for a per-theater average of $3,417. In its second weekend of release, A Fantastic Woman went up 89% from its opening weekend as it grossed $121,623 from 20 locations for a per-theater average of $6,081 and a domestic total that currently stands at $232,962. The new Alex Ross Perry film Golden Exits bowed to $12,210 from a single movie theater while The Female Brain grossed $7,006 from two locations for a per-theater average of $3,503. No word yet on the box office performance of new limited release Basmati Blues.

The Top 12 movies this weekend grossed a total of $118.9 million, down about 38% from this same weekend last year when The LEGO Batman Movie topped the box office.

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