Welcome to Land of The Nerds, where I, Douglas Laman, use my love of cinema to explore, review and talk about every genre of film imaginable!
Sunday, September 11, 2016
Sully Flies High At The Box Office While The Bough Breaks To Solid Results And The Wild Life Struggles To Get A Pulse
Sully had the benefit of both director Clint Eastwood and Tom Hanks carrying positive profiles with audiences as well as the fact that the real-life subject of the movie being a well-known and beloved figure. The lack of noteworthy dramas coming out in the past few months didn't hurt either, whetting people's appetites for the first ever collaboration between one both a director and an actor whose impact on cinema at large is immeasurable. With an A CinemaScore and no new major dramas opening over the next two weeks, don't be shocked if Sully holds strong in the weeks to come.
In second place was When The Bough Breaks, which makes this the third straight year Sony/Screen Gems has released a small-budgeted thriller in early September. This one grossed $15.2 million, which is below the bows of No Good Deed ($24.2 million) and The Perfect Guy ($25.8 million), but still solid amongst thrillers a whole. Why did this one not go as high as No Good Deed and The Perfect Guy? I'd personally blame a marketing campaign that didn't quite emphasize the premise as much as it could have; I got a trailer for the movie on Don't Breathe two weeks back that was almost completely dialogue-free and was devoid of references to surrogate parenting (the crucial element of the feature) and instead just seemed to market itself as a generic erotic thriller. Didn't help either that there was already a notable thriller in the marketplace, Don't Breathe, and No Good Deed and The Perfect Guy didn't have to deal with that element in their initial releases.
Don't Breathe relinquished the top spot at the box office in its third weekend of release, but it still generated plenty of cash. Grossing another $8.2 million, a 48% decline from last weekend, Don't Breathe has now grossed an excellent $66.8 million and will likely end its domestic cume between $80 and $85 million, a fantastic gross for a smaller budgeted movie. Suicide Squad dipped 43% this weekend to gross another $5.6 million, taking its domestic haul to $307.6 million. This one should end its domestic run between $315 and $320 million.
The Wild Life rounded out the top five this weekend and grossed a dismal $3.3 million this weekend, one of the worst domestic openings on record for a computer-animated release debuting in wide release. In fact, only Battle For Terra, Delgo and The Ten Commandments performed worse and all three were in less theaters than The Wild Life. With a marketing campaign that screamed generic and substituted frenetic action and loud slapstick for any semblance of a story, it's no wonder this one bombed as badly as it did. Look for this one to vanish as quickly as it came, especially since the more high-profile family movie Storks is one the way in just two weeks.
Kubo And The Two Strings, which had a large 49% decline this weekend to gross another $3.2 million. That's a bigger post-Labor Day decline than past August family movies like Planes and ParaNorman. Kubo has now grossed $40.8 million domestically. Pete's Dragon was another family movie holdover that had a larger decline after Labor Day, dropping 54% to gross another $2.9 million, taking its domestic cume to $70 million.
Hell Or High Water had the of the stronger hold of any movie in in the top twelve this weekend, dipping only 41% to gross another $2.6 million taking its domestic cume to a great $19.8 million. No Manches Frida was just outside of the top ten this weekend in eleventh place, grossing another $2.1 million, a 41% decline from last weekend, and taking its domestic total to $7.3 million in ten days. The Light Between Oceans, meanwhile, lost 62% in its second weekend, grossing $1.8 million and bringing its total to $9.4 million in ten days.
And then there was The Disappointments Room, which got Relativity Media's post-bankruptcy film career off to a disastrous start. The movie grossed only $1.4 million at 1,554 theaters for a pathetic $901 per-theater average. That's the worst opening weekend ever for a Relativity Media wide release and one of the worst debuts for a wide release all year. It's kind of amazing how much they dropped the ball on this one, with the September 9th date being set up only three weeks prior to its release and the first trailer being put out on screenings of Don't Breathe just two weeks before its release. No wonder this one just bombed so badly. It remains to be seen if Relativity's remaining two movies for 2016, Masterminds and Kidnap, fare any better at the box office.
Oh, and Morgan lost 75% from its opening weekend to gross only $495,000, taking its domestic cume up to only $3.5 million. Meanwhile, Other People bowed in 12 theaters this weekend to gross $38,000 for a per-theater average of only $3,167.
The Top 12 this weekend grossed $85.8 million this weekend, about on par with this same weekend last year when The Perfect Guy and The Visit were the dominating films at the box office.
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