The characters that Jay Ward made in the 60's got a big boost in popularity this year when Mr. Peabody & Sherman was released to OK domestic box office and surprisingly high critical praise. I myself found what I have seen of the movie to be dull (my family and I left our theatrical screening about 40 minutes in, so I can't give an official consensus), but at least it gave the characters Jay created some publicity.
Now, his iconic duo Rocky & Bullwinkle, who were supposed to have a short film on Mr. Peabody & Sherman that wound up being tossed aside, have returned in a GEICO commercial. Actually, I don't really have a problem with this particular ad nor cartoon characters selling products. The Flintstones hawked cigarettes back in the day, and Adventure Time apparel drives many to Hot Topic. The flying squirrel and moose being a humorous part of this GEICO ad feels like a fine to start up their revival. Considering DreamWorks animation plan to use older characters from their acquisition of company Classic Media (some of which include Casper, Veggietales, Lassie, Rudolph and all of Jay Wards creation) in their many new business endeavors (including the newly re-branded YouTube channel DreamWorks TV), reintroducing these entertaining characters in this fashion feels appropriate.
Check out the ad below, and then read on for some brief thoughts on the vocals behind this short.
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