Monday, May 16, 2016

Captain America: Civil War Rules The Box Office Yet Again While Money Monster Has Solid Debut And Audiences Fall In Love With The Lobster

Captain America: Civil War became the eighth straight Marvel Cinematic Universe film to hold the number one position at the box office for two weeks in a row. Yep, the third solo Captain America was king of the box office yet again, taking in another $72.5 million, a 59% decline from last weekend, a dip on par with the last two MCU movies to debut in the first weekend of May, Avengers: Age Of Ultron and Iron Man 3. Captain America: Civil War has now grossed $295.8 million in 10 days and has also cracked $940 million worldwide, surpassing the lifetime worldwide box office haul of Batman v. Superman in just its first few weeks of release.

Basically, the box office for Civil War at this point is as awesome as the current cast for the Black Panther movie.

In second place, The Jungle Book continued to be the king of the box office, the movie theater VIP if you will, losing only 27% from last weekend to gross another $17.7 million. Mowgli and his pals have now grossed $311.7 million domestically and will now handily surpass the domestic total of Alice In Wonderland ($334.1 million) in due time.

Money Monster managed to make a decent dent in the box office, grossing $15 million at 3,104 locations. Believe it or not, out of the 36 movies George Clooney has appeared in, this is his eleventh biggest opening weekend ever. It's also a solid number given the movies smaller $27 million budget. The noteworthy lack of high-profile dramas in the marketplace was a major reason for this one slightly over-performing as was the marketing campaign executed by Sony/TriStar that emphasized thrills and topical financial events.

Fellow newcomer The Darkness came in at fourth place with $5.1 million. This is another feature from BH Tilt, an offshoot of BlumHouse Productions that releases select horror films into a lower theater count and a marketing campaign more concentrated on social media. The low-key endeavor didn't really work with the studios inaugural release The Green Inferno last Fall, and while The Darkness isn't a horror movie box office phenomenon like The Conjuring, it is also a nearly 50% increase on the opening weekend of The Green Inferno. Soooooo, let's call this one an OK performer at the box office, shall we?

Rounding out the top five was Mother's Day plummeting 70% to a $3.2 million third weekend after getting a major spike last weekend. Its titular holiday gave it a boost in the previous frame, so a drop on this scale was inevitable. Mother's Day has now grossed $28.7 million in 17 days, making it the ninth biggest release for mini-movie studio Open Road Films. In sixth place was the movie that just won't quit, Zootopia, which continues to make cash in its eleventh weekend of release, $2.8 million to be precise, a meager 12% dip from last weekend to boot. Zootopia has now grossed $331.8 million, an insane total that makes it the eighth biggest computer animated film of all-time. It'll move up to seventh place before it's box office run is done when it surpasses the domestic gross of Minions (yes, Minions) sometime in the nex few weeks.

A couple of arthouse features made noteworthy theater count expansions to mostly solid results. Sing Street went out to 525 theaters for a $636,000 weekend, resulting in a per-theater average of $1,211. Sing Street has now accumulated $1.9 million over its five-week run. Meanwhile, The Man Who Knew Infinity went out to 194 theaters for an OK $535,828 gross and a per-theater average of $2,762 bringing its domestic cume to $944,203. Finally, the Rose Byrne-Susan Sarandon headlined feature The Meddler went out into 127 theaters, grossing $393,128 for a per-theater average of $3,095. The Meddler has now taken in just over $1 million.

Debuting in limited release this weekend were two releases that both drew strong showings. The first of these was The Lobster, a film that grossed $188,095 from just four locations for a per-theater average of $47,024, the best per-theater average of the year so far by a considerable margin. A24 plans to bring the film into wide release over Memorial Day weekend and it'll be interesting to see how the critically raved about feature plays out from here. Meanwhile, Amazon's second foray into theatrical feature films, Love & Friendship, got off to a great $132,750 start this weekend, resulting in a per-theater average of $33,180.

Finally, the long-delayed Search Party (once set to get a proper wide release by Universal in September 2014) finally opened this week with a theatrical release handled by Focus World, a subsidiary of Focus Features that releases films simultaneously theatrically and on Video-On-Demand services. Lord only knows why they keep doing theatrical releases since they've all been duds, including this newest release, which grossed only $4,000 at 10 locations for a pathetic per-theater average of $400. It goes without saying that this movie is about as dead at the domestic box office as T.J. Miller's character in the fourth Transformers movie.

The top 12 this weekend grossed $125.1 million, a 29% decrease from this same weekend last year when Pitch Perfect 2 and a little movie called Mad Max: Fury Road were the champions of the box office.

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