Despite the fact that it's coming out on August 4th, you'd be hard-pressed to find evidence that the new Dark Tower movie even existed considering the previously non-existent marketing campaign
Sony/Columbia has been putting up for the motion picture. Aside from a solitary poster and some footage shown off exclusively to movie theater owners at CinemaCon, nada, nothing! But that changed this morning when Sony/Columbia finally decided to throw the world a bone and give this long in-development movie a trailer! Check it out and my thoughts on it below!
Despite being a big Stephen King fan (Under The Dome and Christine were super foundational books in my High School years), I've never read The Dark Tower, though being on the internet for so much of my life I am familiar with the most basic elements of its mythology. Still, this trailer served as mostly my introduction to the world of The Gunslinger (Though the movie apparently takes major liberties with the books it's adapting) and my main response is...it looks OK. It really doesn't look bad at all but it doesn't stand out to me at this current juncture, aside from the Western imagery certainly being a departure from many blockbusters coming out this summer.
I do love that the two lead actors in this (Idris Elba and Matthew McConaughey) have these incredible voices that are so soothing to listen to, making all the dialogue enjoyable to hear, but the plot points we see now make it look like a low-rent version of The Smurfs, where a mystical figure travels to "our world" A.K.A. New York City. It at least looks competently filmed (no shaky-cam, yay!), there's some unique atmosphere going on in here though the whole trailer ends on a supposedly bad-ass note that gets hindered by some weird editing. Hopefully this turns out well (wouldn't be the first time an only so-so trailer got made by Sony/Columbia's marketing department for what ended up being a fun movie) because these actors and Stephen King's works deserve the best!
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