Sometimes you can do an in-depth analysis of how a blockbuster's marketing managed to get it to such large box office numbers, but really, Guardians 2 was gonna make big bucks even if it had zero marketing. People loved the first one, ergo, a sequel made cash, that's why Guardians 2 managed to be the rare sequel to a movie that opened to over $70 million to have a massive increase over its predecessor's opening weekend. Emphasizing new elements like Baby Groot didn't hurt things of course. Also of note is that Guardians 2 held better throughout the weekend than the last two early May MCU movies (Captian America: Civil War and Avengers: Age Of Ultron), so there's a chance it'll hold slightly better than those movies in the weekends to come. At the very least, it should at least be able to match its predecessor's $334 million domestic cume.
With Guardians entering the marketplace, The Fate Of The Furious fell 57% to gross another $8.5 million, bringing its domestic cume to $207.1 million. It should surpass the $209.8 million cume of Fast Five by Friday and should end its domestic cume with $220 million. Holding incredibly well this weekend was The Boss Baby, which went down only 34% to gross another $6.1 million, a way better hold than the 56% drop Home experienced two years ago facing Age Of Ultron. The Boss Baby has grossed $156.7 million at this point. Grossing another $5.2 million in its second weekend was How To Be A Latin Lover, which is a 57% drop from its opening weekend. Rounding out the top five was Beauty And The Beast, which also held incredibly well this weekend and grossed $4.9 million, a 27% dip that brings its domestic cume to $487.5 million.
The Circle grossed another $4 million this weekend, a 56% plummet that brings its domestic cume to $15.7 million. It looks like it'll eke out a final domestic gross just above $20 million. Going down from its massively overperforming opening weekend was Baahubali 2: The Conclusion, which plummeted 69% to gross another $3.2 million. With $16.1 million in ten days, it's already the thirteenth biggest foreign movie of all-time domestically. Gifted eased down another 39% to take in another $2 million, bringing its domestic cume to $19.2 million. It'll become the first limited release of 2017 to cross $20 million domestically on Friday. Adding another $1.9 million this weekend was Going In Style, a 47% drop from last weekend that means the movies now grossed $40.6 million. Rounding out the top ten was The Smurfs: The Lost Village, which added an additional $1.8 million (a 49% drop from last weekend) that brings its domestic gross to an underwhelming $40.5 million.
The Lost City Of Z grossed another $1 million this weekend from 815 locations for a per-theater average of $1,285, meaning it's now grossed $6.6 million. Premiering in almost wide release this weekend was The Dinner, which bowed in 509 theaters and grossed an OK $755,348 for a per-theater average of $1,496. So weird that mini-studio The Orchard debuted this in one so many theaters considering they've never released a movie that went into more than 307 theaters. Right behind The Dinner was Sleight in its second weekend, which went down 56% to gross another $743,410 to bring its domestic gross up to $2.9 million.
We've got a bunch of newcomers in the limited release sector this weekend that are trying to kick off this summer's limited release season off with a bang, though none of them managed to get off to a large start. The documentary Risk grossed $75,179 at 34 locations for a per-theater average of only $2,211, a pretty dismal debut for the feature. Getting off to a better start was The Lovers, which grossed $70,410 at 4 locations for a per-theater average of $17,603. That's not record-shattering but it's a decent start for the film and it'll be curious to see how wide A24 takes this one in the weeks ahead. Boxing biopic Chuck got off to a so-so start of $40,416 at 4 locations for a $10,104 per-theater average. Finally, after being delayed for so long (it was supposed to come out in September 2015), 3 Generations premiered and tanked in limited release, grossing only $20,118 at 6 theaters for a per-theater average of only $3,353.
The Top 12 movies this weekend grossed $185.2 million, the fourth biggest eighteenth weekend of any given year. That's a solid start to 2017's summer movie season which is aiming for big grosses, as all summers do. Last summer grossed $4.57 billion domestically while the biggest summer of all-time summer 2013 with $4.8 billion though the biggest summer of all-time adjusted for inflation is Summer 1999 with $5.5 billion. Can Summer 2017 challenge the $4.8 billion cume of Summer 2013? Maybe. There's a lot of potential big hits in this summer's titles (though the fact that August 2017 is completley devoid of big titles does mean it'll be a challenge for this summer to be a record-breaking one given how crucial that month has become box office wise in the last few years), it doesn't feel like only a few movies will be big while the rest suffer last summer when Captain America: Civil War was the only one of two live-action movies (the other being Suicide Squad) to gross over $200 million domestically last summer. The wealth shall be more spread around this summer for sure but it's far too early to tell if the summer's box office will reach new domestic box office heights even if Guardians Of The Galaxy Vol. 2 does get things off on the right foot.
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