Why did Alien: Covenant fail to gross big bucks? It's honestly not too shocking given how the marketing just promoted itself as another Alien movie by making itself look indistinguishable from past Alien adventures. New characters, new threats or even majorly emphasizing the connections to Prometheus were all eschewed in favor of a more generic marketing campaign. Given the high amount of competition headed the movies way in the next few weeks, not to mention its inability to hold well throughout its opening weekend on a day-to-day basis, it's not gonna be shocking if this one ends its domestic run around $80-85 million.
Guardians Of The Galaxy Vol. 2 came in at second place this weekend and I have a hunch they'll overtake Alien: Covenant for the top spot at the box office when box office actuals come in. For now though, the movie took in another $35 million, a 46% drop from last weekend that is a noticeably better third-weekend hold than the ones experienced by the last three early May Marvel Cinematic Universe movies. Also worth noting is that this is the eighteenth biggest third weekend of all-time, putting it ahead of the third weekend gross of Captain America: Civil War and only $700,000 behind the third weekend gross of Iron Man 3, both of which opened to considerably more than Guardians 2. James Gunn's newest movie has grossed $301.7 million in 17 days and is looking like it'll have a final domestic gross in the $365-375 million range.
Overperforming a bit compared to expectations was Everything, Everything, which made $12 million. That's behind the opening weekends of If I Stay and Me Before You but the two leads of Everything, Everything haven't headlined their own movies before this whereas the stars of those two other MGM romantic dramas have starred in big movies beforehand. Made for only $10 million, this one looks like it'll be a tidy moneymaker, especially since it'll likely get a boost over Memorial Day weekend. For now, looks like this one will end its domestic run between $30 and $35 million.
In fourth place was Snatched, which stumbled in its second frame considerably more than most R-rated comedies. Plummeting 61%, it grossed another $7.6 million, giving it only $32.7 million domestically in ten days. You can chalk up some of that dip to many seeing it over Mother's Day last weekend but it doesn't look like the word of mouth has been too hot on the title even discounting that.
Despite being the first new family movie in nearly two months, Diary Of A Wimpy Kid: The Long Haul bombed badly even on its more restrained $22 million budget. Grossing only $7.2 million, the newest Wimpy Kid movie fell 50% from the previous lowest opening weekend of the franchise. With plenty of new family movies opening in June (including Captain Underpants and Cars and Despicable Me sequels), the Heffley family are unlikely to stick around at the box office for long and probably won't exceed $25 million domestically when all is said and done.
Failing to rebound in its second weekend was King Arthur: Legend Of The Sword, which grossed $6.8 million in its second frame, a 55% drop from last weekend that means this Guy Ritchie movie has grossed $27.2 million in ten days. The Fate Of The Furious added $3.1 million (a 41% drop from last weekend) to bring its domestic cume up to $219.8 million. Next up, The Boss Baby grossed another $2.8 million which brought its domestic total to a fantastic $166.1 million. Fellow March 2017 family film Beauty And The Beast grossed another $2.4 million, a 50% drop that means the mega-hit has grossed $497.7 million. It'll gross $500 million domestically shortly.
In the limited release sector, things were quiet. Lowriders added 70 theaters after overperforming big time last weekend, meaning it now played at 365 locations. It grossed another $1.1 million, a 51% drop from last weekend, for a $3,183 per-theater average which is a bigger per-theater average than any movie in the top 20 aside from the three biggest films. Lowriders has grossed $4.1 million in ten days. Also expanding this weekend was Norman: The Moderate Rise And Tragic Fall Of A New York Fixer, which went into 373 theaters and grossed $620,974 for an underwhelming per-theater average of only $1,665. Norman has grossed $2.3 million domestically after a little over a month of release. Another one expanding its theater count this weekend was The Lovers, which grossed $300,417 at 105 theaters for a per-theater average of $2,861, bringing its domestic total to $554,862.
One title debuting in limited release this weekend was Champion, which grossed $87,100 at 31 locations for a per-theater average of $2,810. Also debuting this frame was the Bryan Cranston drama Wakefield, which premiered to $14,120. Finally, Abacus: Small Enough To Jail grossed $13,626 at one theater.
The Top 12 movies this weekend grossed a total of $117.5 million, one of the lowest weekends for this time of the year in the 21st century. It's very much worth noting that, in the last fifteen years, the third weekend of May has always delivered a new movie that's grossed $50 million or more, save for 2009 (when Angels & Demons bowed to $46.2 million), 2012 (when Battleship bowed to $25 million) and 2016 (when The Angry Birds Movie grossed $38 million). The biggest newcomer of this particular third weekend of May, Alien: Covenant, managed to come in beneath all but one of those movies openings. Yikes. Luckily, the summer 2017 box office should rebound big time in no time flat as all but one of the next weeks deliver a newcomer that should gross over $60 million in its opening weekend.
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