Grossing $12 million in second place was How To Be A Latin Lover, which scored a fantastic debut at only 1,118 venues for a per-theater average of $10,750. Eugenio Derbez scored a massive hit with his last film Instructions Not Included, so it's no surprise he garnered a major fanbase strong enough to carry further movies he headlined to similarly successful results. Plus, we haven't had a lot of comedies this year nor are there ever a huge influx of movies starring Hispanic actors, so you're filling a lot of underserved niches there. If this one doesn't fall off a cliff after this weekend, it could hit as high as $35 million when all is said and done.
Waaaaaay overperforming this weekend (I didn't even see many box office analysts predict this one would crack the top ten movies this weekend) was Baahubali 2: The Conclusion, which grossed $10.1 million at only 425 theaters for a $23,764 per-theater average. which is a larger opening weekend per-theater average than all but one wide release so far this year. It's also the third-biggest domestic opening weekend for a foreign language film. Super expensive ticket prices (my local theater was charging $23 bucks for normal tickets for this movie) didn't hurt this one's box office performance but this kind of incredible feat can only be accomplished due to fervent anticipation and strong marketing. The fact that its predecessor apparently led directly into a sequel couldn't hurt either.
Behind both of those lower-profile overachievers was an Emma Watson/Tom Hanks thriller, The Circle, which became the newest misfire for the officially struggling mini-studio STX Films (I guess they're called that now instead of STX Entertainment if the logo I saw before The Circle is any indication). Grossing only $9.3 million this weekend, that's a poor debut that makes it only the fourteenth Tom Hanks title to open in wide release below $10 million. The Circle also scored a D+ CinemaScore from audiences and non-horror movies getting grades below C is almost unheard of. That does not bode well for how this one plays out in the coming weekends.
Rounding out the top five was The Boss Baby with another $9 million, a 29% dip from last weekend that brings this animated comedies domestic total to $148.4 million. Fellow March 2017 family movie Beauty And The Beast made another $6.4 million, a 34% dip that brings its own domestic sum up to a massive $480.1 million. Continuing to also hold well was Going In Style eased only 27% to gross another $3.5 million for a $37.1 million domestic haul. Going down only 32% this weekend was Smurfs: The Lost Village, meaning its now grossed $3.31 million for a $37.3 million domestic total. Easing 28% to gross another $3.3 million was Gifted, which has now amassed $15.8 million after playing for 24 days.
Rounding out the top ten was Unforgettable, with the Rosario Dawson thriller falling 51% to gross an additional $2.3 million for a 10 day total of only $8.8 million. Right behind it was Born In China, which added $2.2 million this weekend, which was a 53% drop from last weekend, a waaaaay steeper drop than the sub-25% drops of the last two DisneyNature documentaries. With only $8.6 million accumulated in ten days, it's very likely Born In China falls beneath the $15.4 million cume of 2011's African Cats to become the lowest grossing DisneyNature movie. Expanding its theater to 866 locations this frame was The Lost City Of Z, which grossed another $1.7 million (an 18% drop from last weekend) for a $2,001 per-theater average and a 17-day domestic total of $4.8 million.
Debuting this weekend to decent numbers was Sleight, a new film from WWE Films and BH Tilt (an offshoot of Blumhouse Productions that distributes certain titles with lower theater counts and promotional efforts), which debuted to $1.6 million at 565 locations for a per-theater average of $2,991, which is actually a better per-theater average than the star-studded and more heavily pushed The Circle. I'd imagine BH Tild hoped for better, but considering the lower level of promotion this one had, this debut isn't too bad and it actually scored a better per-theater average than any past BH Tilt title. It'll probably vanish quickly in the face of the new Guardians movie next weekend but this is a not bad bow for a movie I personally thoroughly enjoyed.
Plummeting this weekend was The Promise, which grossed only $1.4 million, meaning this historical drama has only grossed $7 million in ten days. Yikes! Speaking of yikes, Phoenix Forgotten went down 58% in its second weekend to gross only $770,000, giving it a current domestic total of $3.1 million. Continuing to expand their theater counts while slightly decreasing in their weekend box office revenue were a pair of early April 2017 arthouse titles, one of them being Colossal, which expanded into 326 locations and grossed $502,130 (a 13% dip from last weekend) for a $1,540 per-theater-average and a current domestic box office haul of $2 million. The other one in that pairing was Their Finest, which grossed $500,000 (a 6% dip from last weekend) for a $1,515 per-theater average and a $1.8 million current domestic total. Finally, Free Fire fell 71% in its second weekend, grossing only $287,818 for a current domestic cume of only $1.7 million.
The Top 12 movies this weekend grossed a total of $82.8 million, which is middle of the road as far as the final weekend of April's go. However, it did mean April 2017 narrowly (and boy do I mean narrowly, I think we managed to accomplish this by only a few thousand dollars) beat out April 2011 to become the biggest April at the domestic box office of all-time.
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