Faith based movies have been around for ages, and there have been box office hits in this subgenre before (remember Fireproof?), but God's Not Dead took Christian films to a whole new level. Buoyed by a major social media campaign and Kevin Sorbos intense fanbase, the movie became a sleeper hit and grossed $60 million domestically. A month after its release, in April 2014, Heaven Is For Real grossed $90 million, proving God's Not Dead to be far from a fluke.
Since April 2014, a number of Christian movies (most of which were in production before the release of God's Not Dead) have been released, but only two, Do You Believe and Left Behind, have grossed over $10 million, and none of crossed $20 million. Still, they're such endeavors that, aside from the occasional Faith Of Our Fathers (which bombed this past weekend to the tune of only $438 thousand), they're usually pretty profitable. The newest entry into this subgenre, 90 Minutes To Heaven, hopes to generate sizable grosses this Fall, and has released a trailer to establish itself. I'll embed the trailer in this article once it returns online.
Nothing here looks insulting to me (by the by, I'm a Christian man myself), though the filmmaking leaves a lot to be desired. Also, they spoiled the whole movie here in two and a half minutes, which is...an odd marketing choice. But at least all the proceeds for this one (which opens in 800 theaters on September 11) go to charity. Along with Hillsong: Let Hope Rise and War Room, the marketplace looks to be full of Christian cinema come this Fall.
No comments:
Post a Comment