If 20th Century Fox tends to advertise their family films in a hyperactive manner that tries to toss in as many references to modern pop culture as possible (the perfect proof of this is the placement of DJ Khaled's All I Do Is Win in the trailer for a freaking Charlie Brown movie), it seems Disney has decided to market the animated features from Walt Disney Animation Studios and PIXAR in a manner that allows them to embrace the fact that a number of the films from both studios are known to generate "feels". Notice how the trailers for Big Hero 6 and Inside Out had action and humor a-plenty, but also didn't shy away from displaying the more heart-tugging moments of the proceedings.
