|This image of Jake Gyllenhaal on the set of Okja will be my new go-to image of Jake Gyllenhaal for any occasion|
To boot, Netflix is also starting to market their movies in a more traditional manner akin to how conventional movie studios market their fare. Previously, Netflix advertised their movies like their TV shows by releasing only one trailer 3-4 weeks out from its release, contrary to the multiple months studios put out trailers for their new movies. But now we have trailers for two different original Netflix movies that are months away from release, a sign that they're looking to build up buzz for upcoming movies over a longer period of time. Let's dive into these two movies now, shall we?
First up is...
The big $90 million fantasy cop movie that Netflix shelled out serious coin to get debuted a surprise 30-second teaser during the Academy Awards this past Sunday. The footage is intriguing, going for a darker angle that seems to be plopping elves and swords right into the middle of settings seemingly ripped out of past Ayer cop movie joints like End Of Watch and Training Day. The recent creative stumbles of the major talent involved here (namely Will Smith, David Ayer and *shudder* Max Landis) has me cautious on this one though which won't be released to Netflix until December. Yep, ten months from now. Told you Netflix was gonna start promoting its movies way ahead of time.
Coming out way sooner is....
The new Bong Joon-Ho movie arrives this summer, and yes, it will receive a limited theatrical engagement. This is just a teaser (even if it is noticeably longer than the teaser for Bright) but we get a good look at Tilda Swinton and a brief glimpse at the main monster. I was over the moon on Snowpiercer and I love a good movie monster, so toss in the cast on this one (Paul Dano, Lilly Collins, Steven Yeun and Jake Gyllenhaal are also in this movie) and I was already pumped for Okja. This strong teaser that's heavy on an intriguing atmosphere only increases my excitement! Can't wait for this one, which hits Netflix and (presumably) select theaters June 28th!
One quick final side note: speaking of Netflix movies, I'll be trying to watch and promptly review two Netflix movies that came out in February, Imperial Dreams and I Don't Want To Live On This World anymore, over the weekend!