Sunday, February 12, 2017

The LEGO Batman Movie Edges Out Fifty Shades For Top Spot At Box Office While John Wick 2 Hits A Bullseye

This was one hopping February weekend as three new wide releases all debuted to over $30 million. Top of the pack was The LEGO Batman Movie, which debuted to $55.6 million, the seventh best opening weekend in February ever and easily the biggest opening weekend of 2017 so far. In terms of computer animated fare, that gives it the thirtieth biggest opening weekend ever, just behind the debuts of Big Hero 6 and Despicable Me. Interestingly, that is a debut that's below a number of opening weekend predictions for the title, which foresaw it managing to beat the opening weekend of The LEGO Movie, while it instead came in about 19% below the debut of that 2014 animated movie.


Why did this one come in below the opening of The LEGO Movie? Well, The LEGO Movie did have the novelty of being the first of its kind, whereas The LEGO Batman Movie was not only not the first ever LEGO feature but it also was far from the first Batman movie and wasn't even the first theatrically released animated Batman film.  While it couldn't beat out the debut of that first LEGO Movie, The LEGO Batman Movie should still make a tidy profit considering its $80 million budget and the fact that it's already doing considerably better business overseas than the first LEGO movie. Domestically, it should hold on well in the coming weeks thanks to no new major family movies opening up for over a month until Beauty & The Beast, so it's likely it'll at least get to $175 million domestically.

Fifty Shades Darker also came in beneath the opening weekend of its predecessor, though its $46.3 million bow was a bit better than expectations. That's 45% below the opening of the first movie, but above the $30-35 million numbers I'd seen people predicting for the title all week. It should get a Valentine's Day boost on Tuesday and will probably squeak past $100 million domestically. One big financial problem you had with the Fifty Shades Of Grey sequels was the same problem facing the Narnia movies; both Fifty Shades and Narnia belong to a series books, but there's only one book in that series that's particularly popular. Unlike the Narnia sequels though, this new Fifty Shades movie kept its budget in a reasonable area that means it should still make a solid sum of cash for Universal, especially when those foreign box office dollars come rolling in.

On the other hand, debuting far far far above its predecessor this weekend was John Wick: Chapter 2, which bowed with $30 million, a whopping 111% increase over the first movies $14.4 million bow. It's also the fifteenth biggest opening weekend ever for Lionsgate, behind only a bevy of  more high-profile franchises like Hunger Games, Saw and Divergent movies. It's also the third-biggest opening weekend ever for Keanu Reeves in the realm of non-Matrix movies, behind only Bram Stoker's Dracula and The Day The Earth Stood Still. This one opening so high is no shocker given the major cult following the first movie developed and the lack of big action movies in the marketplace.

Even with three major newbies in the marketplace, Split managed to continue to hold on well since none of the three newcomers were horror movies. Dipping another 35%, it grossed another $9.3 million to bring its domestic haul to $112.2 million. It should surpass the $114.1 million lifetime domestic gross of The Village shortly. Rounding out the top five was Hidden Figures, which continued to rocket to new heights at the box office, this time grossing another $8 million (a tiny 21% dip from last weekend) and brought its domestic cume to $131.4 million. Holding well in the face of a major new family movie was A Dog's Purpose, which went down only 30% to add another $7.3 million to a domestic gross that now stands at $42.5 million.

Rings managed to hold on a tad better in its second weekend than many horror sequels by going down "only" 55%, though it still took in only $5.8 million and has managed to gross only $21.4 million in ten days. La La Land dropped 32% to add another $5 million to its domestic gross that now stands at $126 million. Showing remarkable stamina at the box office is Lion, which went up 8% to gross another $4 million, meaning it's now grossed $30.3 million domestically. Not holding on so well as The Space Between Us, which went down 53% and grossed another $1.7 million, meaning it's now grossed only $6.5 million domestically in ten days.

There's actually quite a bit of activity going on in the limited release section of the box office this weekend, so let's get right into it! Expanding into 72 more locations this weekend was the Oscar-nominated documentary I Am Not Your Negro, which grossed a solid $830,000 (a 21% increase from last weekend) at 115 locations for a per-theater average of $7,217, the sixth best per-theater average of any film at the box office this weekend. I Am Not Your Negro has now grossed $1.8 million domestically. Jolly Llb 2 debuted this weekend to $780,000. Bowing to the fifth best opening weekend ever for Magnolia Pictures this weekend was The Oscar Nominated Short Films 2017, which bowed to $660,000 at 184 locations for a per-theater average of $3,587. The David Oyelowo/Rosamund Pike drama A United Kingdom bowed to a decent $70,000 from 4 locations for a per-theater average of $17,500. Finally, the Turkish documentary Kedi scored $40,510 while playing at one movie theater. That's the sixth best opening weekend ever for its distributor, Oscilloscope Pictures and the best per-theater average ever for that studio.

The Top 12 movie this weekend grossed a total of $176.9 million, the biggest haul ever for any sixth weekend of any given year.

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