Well, it's President's Day weekend and a trio of newcomers failed to generate audience interest in a way that made this holiday weekend much weaker at the box office than it has been in the past few years despite the strong showings put up by some holdovers. Leading the pack was The LEGO Batman Movie, which built up another $34.2 million, which is a 35% dip from its opening weekend, a larger second weekend decline than past early February family fare like The LEGO Movie (28%) and Journey 2: The Mysterious Island (27%) but is still a fine hold that brings its 10-day domestic total to $98.7 million, meaning it'll surpass $100 million domestically by tomorrow.
Having a surprisingly solid hold this weekend Fifty Shades Darker, which went down only 56%, a much better second-weekend decline than Fifty Shades Of Grey, which plummeted 74% in its second frame. Fifty Shades Darker took in another $20.9 million and has now grossed $89.6 million domestically in ten days. This one appears to be on track for a final domestic run in the $120-125 million range, which is actually not bad given its $50 million budget and strong overseas box office.
Much less good news was found in The Great Wall, which became the second movie of Matt Damon's to bow in wide release and open below $20 million (the other being We Bought A Zoo) since Green Zone back in March 2010. The Great Wall took in only $18 million this weekend, an anemic bow that's about on par with the $18.3 million bow of fellow February-release big-budget misfire Jupiter Ascending. The marketing for this one felt very muted, as if Legendary Pictures and Universal just decided to cut their losses and not overspend on an ad campaign for a movie that couldn't even catch on in a massive way in China (where it grossed a solid but under expectations $170.4 million). Given the dearth of big-budget offerings on the way in March 2017 in just two weeks, look for The Great Wall to crumble in the weeks ahead.
Continuing to fire off some vengeance-laced rounds this weekend was John Wick: Chapter Two, which grossed another $16.5 million this weekend, a 46% drop from its opening weekend that's only slightly higher than the 44% second weekend decline of the first John Wick movie. John Wick: Chapter Two has now grossed $58.6 million in 10 days and looks primed for a final domestic gross between $80 and $85 million, a sublime total that would be double what its predecessor brought in domestically
Fist Fight was able to fight its way to a $12 million bow this weekend which is the fifth biggest opening weekend ever for a movie starring teachers (yes, there's actual decades of box office data for that) and the film only cost $20 million to make. However, it's way down from the opening weekends of past movies from its two stars, with it being the second-worst opening weekend ever for Charlie Day (only ahead of Going The Distance) and as for Ice Cube, he's only appeared in 10 other movies that opened in wide releases to worse numbers, with Fist Fight coming in behind the likes of xXx: State Of The Union and Higher Learning. Fist Fight was even below the opening weekends of of past mid-February comedy duds like Big Momma's House: Like Father, Like Son (which bowed to $16.3 million) and Zoolander 2 (which bowed to $13.8 million). All around, this is a poor start for this comedy which will likely end its box office run with just over $30 million
And ow we get to a slew of holdovers who all held incredibly well this weekend with sub-30% dips. First up, Split just won't stop making cash, as, in its fifth weekend of release, it went down only 26% to gross another $7 million to bring its domestic cume to $123.6 million. This one's looking like it'll crack $140 million domestically, which is absolutely insane. Also continuing to show remarkable strength at the box office was Hidden Figures, which was down only 11% to add $7.1 million to its incredible domestic box office run that now stands at $142.6 million. A Dog's Purpose also showed some box office strength, going down only 23% to add $5.5 million to its domestic cume that now stands at $50.6 million. Finally, La La Land went down a minuscule 9% to add $4.5 million to a current $133.5 million domestic gross. Looks like this Damien Chazelle film will become only the third musical ever to gross over $150 million domestically as well as become the biggest non-Hunger Games or Twilight movie in history for Lionsgate.
Despite a legitimately solid marketing campaign from 20th Century Fox, A Cure For Wellness just didn't take off at all, debuting to only $4.2 million, which is the 21st worst opening weekend of all-time for a movie opening in over 2,500 theaters. The oddball premise and lack of big stars was always gonna make A Cure For Wellness a tough sell for general moviegoers and the $40 million budget on this one means Regency Enterprises will be losing quite a bit of cash over this Gore Verbinski horror film, which has only a slim chance of exceeding $10 million domestically.
Lion just kept on going this weekend, increasing another 4% (its fourth straight weekend-to-weekend increase) and added another $4.1 million to its weekend, bringing its domestic gross to $36.3 million.
The newest film from Pantelion Films, Everybody Loves Somebody, grossed an OK $1 million this weekend from 333 venues for a $3,003 per-theater average. Expanding into more locations was A United Kingdom, which went into 45 theaters and delivered $270,000 for a per-theater average of $6,000.
The Top 12 biggest movies this weekend grossed a total of $136.5 million, which makes it the eighth biggest 3-day seventh weekend in any given year.
No comments:
Post a Comment