Monday, January 9, 2017

Hidden Figures Rockets To Success While Newest Underworld Movie And A Monster Calls Fail To Take Off

Winter weather harshed the buzz of all the titles at the box office this weekend, with Deadline reporting that harsh winter storms closed down theaters in states like Georgia and Alabama over the weekend. If last years January 29-31st frame (which came one weekend after a box office frame harshly hindered by snowy weather), that does mean that the biggest titles this weekend like Hidden Figures, Rogue One and Sing can expect to have minuscule declines next weekend, though a number of smaller titles this weekend will likely face another hefty plummet next weekend as a swath of new releases descend on cinemas and take up thousands of screens.

Anywho, there's still plenty to talk about at the box office, as the top two films practically tied. In the current estimates, Disney has Rogue One slightly ahead by just $172,000, we'll see how that goes when the actuals come in.tomorrow. Even if it doesn't get the number one spot (though I have a hunch it will) Hidden Figures still did great this weekend, bowing to $21.8 million, a strong result that can be attributed to a marketing campaign that made sure to emphasize the inspirational aspects of the shockingly little-known tale and a cast stacked with well-known names like Oscar nominees Taraji P. Henson, Octavia Spencer and Kevin Costner. While we've had a lot of dramas in the marketplace lately, few of them have been both family-friendly (Hidden Figures carried a PG rating) and outright inspirational compared to more somber titles like Manchester By The Sea and Fences.

This allowed Hidden Figures to stand out and really make an impact. To boot, it's likely that it's already impressive opening weekend was diluted somewhat (by how much, who could say?) by those pesky winter storms, which means it should hold quite well, especially with that A+ CinemaScore by its side. At the very least, this should get past $75 million domestically and it might even make a run for $100 million if it gets more awards attention in the weeks ahead. Doesn't hurt that there won't be any more new inspirational dramas (aside from maybe A Dog's Purpose) like it entering the marketplace for the next month or so.

On top of the box office for now is Rogue One, which took in another $21.97 million, a 56% drop from last weekend, taking its domestic haul to $477.2 million. That's good enough to surpass the domestic cumes (not adjusted for inflation) of both the original Star Wars from 1977 and The Phantom Menace to become the second biggest Star Wars title ever domestically. And while Rogue One is struggling mightily in China, it does look like the film should get past $1 billion worldwide. The good times continue to roll for Jyn Erso and crew.

In third place was Sing, which grossed $19.4 million, a 54% decline from last weekend. That's harsher than the 41% third weekend decline of The Adventures Of Tintin (which opened in the same exact timeframe and date as Sing in 2011), but with a massive $213.3 million so far domestically, Sing is still a major hit, one that should its domestic run in the $270-280 million range.

The first new wide release of 2017 dawned this weekend and that film was Underworld: Blood Wars, which saw the lowest opening weekend ever for an Underworld movie, grossing only $13.1 million. Not the best way for Sony to start off 2017 box office wise after a financially underwhelming 2016, though at least this new Underworld movie cost significantly less than its predecessors with only a $35 million budget, so maybe overseas grosses will ensure this one doesn't see too much money lost.

La La Land went into over 1,500 theaters this weekend and grossed a strong $10 million, bringing it to a $51 million domestic haul so far. Looks like this one may just make a play for $100 million domestically. Passengers went down 45% in its third weekend to gross another $8.8 million, a way bigger third weekend decline than The Girl With The Dragon Tattoo at the same point. With $80.8 million thus far, Passengers is now running only 5% ahead of that David Fincher film's domestic gross at the same point in time. Fellow Christmastime release Why Him? actually had the smallest dip (sans La La Land's increase) in the top ten, going down only 35% to gross another $6.5 million, bringing its domestic cume to $48.5 million. In eighth place was Moana, which grossed another $6.4 million, a 41% drop from last weekend, to bring its domestic gross thus far to $225.3 million.

In its third weekend of release, Fences took a 53% dive that delivered it another $4.7 million for a current domestic total of $40.6 million. Assassin's Creed took in another $3.8 million this weekend (a 56% drop from last weekend) to bring its domestic cume to only $49.5 million. Manchester By The Sea added $2.4 million (a 41% drop) this frame, meaning it's now grossed an impressive $33.8 million so far. Considering this one's all but guranteed to get a number of major Oscar nominations, Manchester should have no trouble clearing $50 million domestically. Lion continued to show strength as it went into wide release (600 theaters exactly!) and grossed another $2 million, a tiny 11% dip from last weekend. It's now grossed $9.8 million and at the very least should be able to get past $15 million domestically, a great haul actually.

The biggest box office misfire this weekend was easily A Monster Calls, which expanded into wide release with disastrous results, grossing only $2 million at 1,523 theaters for a per-theater average of only $1,326. I caught this one Saturday night and absolutely loved it, it's an extraordinary movie and I do wish Focus Features had gotten a better release date (like its original October 21st date where it wouldn't have had to face off against any other new dramas) so it didn't have to go up against the current sea of dramas out there right now. Do go see this one if ya get the chance!

Fantastic Beasts And Where To Find Them was nipping at the heels of A Monster Calls in its eighth frame, grossing another $1.9 million, meaning Newt Scamander has now grossed $229.1 million domestically. Collateral Beauty collapsed in its fourth frame, plummeting 68% to $1.3 million, which means the newest Will Smith movie has now only grossed $29.8 million domestically. Jackie continued its solid box office run this frame, grossing $1 million and bringing its domestic total to $9.1 million. Look for this one to glide past $10 million in the next two weeks. Office Christmas Party was another December 2016 title that plummeted this weekend, going down a whopping 78% to add $790,000 to its domestic gross that now stands at $54 million. Finally, Silence brought its theater count up to 51 locations this weekend and grossed $480,000 for a per-theater average of $9,412 and a domestic gross thus far of $862,423.

The Top 12 movies this weekend grossed a total of $121.1 million which is way down from the normal cumes seen by the first weekend of the year in years past.

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