Frozen Fever Review

Frozen Fever is a short film playing only on Cinderella in it's theatrical release. I originally was just going to write a paragraph about this short, but decided I had more than enough thoughts over it to warrant a separate review.

Disney's two animation studios (Walt Disney Animation Studios and PIXAR) have been using short films as a way to continue the adventures of some of their most beloved films, like Tangled and Toy Story, for a while now, but Frozen Fever may be the most hyped of these shorts. It's been prominently pumped up in ads for Cinderella, and why not? Frozen is the fifth biggest movie of all-time, it's not exactly a shocker that Disney thinks audiences might have an appetite for more adventures with Elsa and Anna.

Frozen 2 Confirms That Disney Won't Let It Go

You know what? Frozen's awesome. I know the backlash on the film (which gets really vicious, sexist and nonsensical) has overtaken it's reputation and reduced the feature to be known as "the flick with that one song" in it, but a revisit of the film last fall confirmed to me that the 2013 feature is actually extremely well made and engaging. The songs are well-written, Olaf is excellent comic relief (it's smart how his gags never derive from being loud or obnoxious, but rather from his sincere optimism) and the emotional moments of the film are excellently executed.

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One thing that I think is a major factor in Walt Disney Animation Studios resurgence is the much more effective marketing used for their features starting with Tangled. Starting with that 2010 film, trailers for the studios films were extremely memorable and also very well-made. The short trailer for Frozen last summer that simply showed Sven and Olaf engaging in shenanigans was despised by many on the interwebs, but I myself found it more than amusing and any time it played at a movie theater, that thing just went over like gangbusters.