Editorial: The Non-Marvel Shared Universe Movies Need To Stop

(Or: What Hath The Avengers Wrought)

After Marvel's extremely risk plan for combining stand-alone movies into one massive feature film called The Avengers paid off big time, studios began to scramble to join in on the newest cinematic craze; shared universes. The first franchise not from Marvel Studios to test this out was The Amazing Spider-Man 2, which took it's 2012 Andrew Garfield reboot and tired to stretch it to include hints at future spin-offs and sequels. The film was a calamity quality-wise and disappointing financially, which you'd think studios would take as a sign that not all movies need a shared universe.

Nope.