Showing posts with label Heaven Is for Real. Show all posts
Showing posts with label Heaven Is for Real. Show all posts

Friday, March 18, 2016

Allegiant Shows Worrisome Shrinkage In Middling Thursday Night Numbers

The third entry in the Divergent saga, Allegiant, got started last night with only OK results, taking in $2.35 million, a sharp decline from the Thursday night grosses posted by its predecessors. Divergent grossed $4.9 million at these screenings two years ago while Insurgent made $4.1 million at Thursday night showings just last year. To put that into perspective, that means Allegiant made 52% less than Divergent and 42% less than Insurgent last night. Yikes. Due to its smaller Thursday night numbers, allegiant will likely be less front-loaded than its predecessors, though it'll be interesting to see if it can crack $30 million for the weekend. Either way, it's unlikely to take away the number one spot at the box office from Zootopia, which has been performing like gangbusters all week and brought its domestic haul to $163.8 million yesterday.