For Keegan-Michael Key and Jordan Peele, Keanu is basically their watershed moment as high-profile comedic figures. For comedians transitioning from TV to film, their first on-screen project, more often than not, can make or break their careers. For every Amy Schumer, Jason Bateman and Will Ferrell that went from the small screen to the big screen with major success, you've got your Jimmy Fallons and Chris Kattans that couldn't quite break through to the level of marquee names in movie theaters (though the latter two actors, especially Fallon, would find glory in the realm of TV). For Key & Peele, this is their first time leading a feature film, and with their hit sketch comedy TV show off the air, they have no safety net to return to. Like I said, this is the time to do or die, as Jared Leto would put it.
