So many new musicians are unveiled to the world as a the newest "rags-to-riches" story, someone just like the folks who are buying and listening to all of these musics. It's partly a marketing scheme, one that helps potential purveyors of tunes to feel like the artist in question is "one of them", but also a way to inspire potential up and coming artists, which I suppose could be construed as an extension of marketing itself. Amy Winehouse, the subject of the documentary Amy, was that sort of individual who really was your average everyday individual thrust into the limelight because of her incredible vocal abilities.
