Sunday, April 29, 2018

Hail, Caesar! Fanboys Come Out In Droves For New Josh Brolin Movie That Scores Biggest Opening Weekend Of All-Time

The Avengers assembled for the third time this weekend and just like in their first outing, they managed to break some opening weekend box office records with Infinity War. Grossing $250 million over the weekend, Infinity War eked ahead of Star Wars: The Force Awakens to nab the biggest domestic opening weekend of all-time. Interestingly, things get even more impressive for Infinity War once Thursday night grosses are taken out of the equation; Infinity War grossed $39 million on Friday so it technically grossed $211 million over the weekend proper. That's still the biggest Friday-to-Sunday gross in history, beating out the $193.3 million Friday-to-Sunday haul of Jurassic World (yes, Jurassic World had a narrowly bigger Friday-to-Sunday cume than The Force Awakens) for such an honor and making it the first time in history a movie has grossed over $200 million from Friday-to-Sunday.

The record-breaking feats for Avengers: Infinity War don't end there though. This Russo Brothers directed feature managed to beat out Furious 7 for the title of biggest April opening weekend of all-time (interestingly, this is the second time Marvel Studios has held that record since Captain America: The Winter Soldier also held that title for about 12 months). Meanwhile, this film also grossed $83 million on Saturday, by far the biggest Saturday haul in history, beating out the previous record-holder Jurassic World, which grossed $69.6 million on its Saturday during opening weekend. Infinity War is also already the second biggest movie of 2018 (only behind fellow Marvel Cinematic Universe title Black Panther) after just three days. Did I mention that it also scored the biggest worldwide box office opening weekend of all-time with a $630 million haul worldwide and that it's also the first film in history to gross $250 million over the span of three days?

There's really no mystery for why Avengers: Infinity War managed to score such a massive opening since it's a confluence of numerous already existing factors. The Marvel Studios brand is incredibly beloved with general audiences and recent acclaimed titles like Black Panther and Thor: Ragnarok have only reinforced the brand's reliability for delivering entertaining cinema in the eyes of general moviegoers. To boot, Thanos, unlike Ultron, the villain of the last Avengers movie, had been extensively set up in prior movies, leading a sense of anticipation to his imminent arrival while also unlike Age of Ultron, Infinity War incorporated superheroes like Doctor Strange and the Guardians of The Galaxy who hadn't interacted with the other MCU heroes before, furthering the sense that this was an event movie with a sense of real hype behind it. Even with all of that at its side, I never would have thought it would beat out The Force Awakens for the biggest opening weekend of all-time record, that's a truly astonishing accomplishment.

Falling 49% in the face of Infinity War was A Quiet Place, though such a drop meant it had one of the stronger holds in the top 12. Grossing another $10.6 million, this horror movie sensation has now grossed $148.1 million domestically. This movie appears to be on track for a final domestic gross around $175 million, a phenomenal result. Only three movies managed to have weekend-to-weekend declines below 50% this weekend and I Feel Pretty was one of them, dropping a solid 49% this frame to gross another $8.1 million for a decent $29.5 million domestic total. Conversely, Rampage collapsed this weekend by plummeting 64%, meaning it grossed only $7.1 million this weekend for a domestic gross of $77.9 million. It looks highly unlikely this Dwayne Johnson film will get the $22.1 million it needs to cross $100 million domestically. Meanwhile, rounding out the top five was Black Panther which dipped only 11% this weekend to gross another $4.3 million, the 25th biggest eleventh weekend gross for any movie in history, for a domestic gross of $688 million. For the record, this means two of the five biggest movies in America this weekend were Marvel Studios movies.

It appears the fans of the original Super Troopers just grabbed their liters of cola and then skipped out since Super Troopers 2 plummeted a massive 76%, which is in the top 31 biggest second weekend drops of all-time. Grossing another $3.6 million, this comedy sequel has grossed $22 million domestically in ten days. Truth Or Dare fell 58% this frame to gross another $3.2 million for a $35.3 million domestic haul, while fellow Universal Pictures title released in April 2018 Blockers grossed $2.9 million, a 57% drop from last weekend, for a domestic haul of $53.2 million. Like Rampage, Ready Player One fell hard in the face of Infinity War as it plummeted 67% to gross another $2.4 million for a $130.6 million domestic gross. Rounding out the top ten was Traffik, which fell 59% to gross another $1.6 million for a domestic haul of $6.7 million

Right outside the top ten was Isle of Dogs, which fell a steep 59% in its third weekend of wide release and grossed another $1.4 million for a domestic haul of $27 million. Avengers: Infinity War wasn't the only new release to generate strong box office this weekend as Disobedience got off to a fantastic start in limited release. Grossing $240,000 over the weekend in 5 theaters for a per-theater average of $48,000, Disobedience scored the second-best limited release opening weekend per-theater average of 2018 as well as the best opening weekend ever for a Bleecker Street movie opening in under 100 locations and the biggest opening weekend per-theater average in the studios history. Looks like this one could be set to be an early summertime arthouse hit like Love & Friendship or The Lobster in 2016. Meanwhile, Lean On Pete expanded into 167 locations and grossed $241,276 for a per-theater average of $1,439 and a domestic haul of $665,110. Fellow horsie movie The Rider grossed $188,338 at 37 locations for a per-theater average of $5,090. This Chloe Zhao movie is showing remarkable stamina at the box office and has now grossed $357,672.

In its fourth weekend of release, You Were Never Really Here (which I saw yesterday and wow, is that ever an incredible movie) expanded into 233 theaters and grossed about $351,831 for a per-theater average of $1,510 and a domestic gross of $1.7 million that narrowly takes the film past the domestic gross of Lynne Ramsey's last directorial effort We Need To Talk About Kevin. The Orchard decided to drop the critically panned drama Kings in 214 locations this weekend and such a release did not work well at all as the title grossed a terrible $173,000 this weekend for an anemic per-theater average of only $809. Also faring poorly for The Orchard in its opening weekend was Duck Butter, which grossed only $3,360 at 2 locations for a per-theater average of $1,680.

The top 12 movies this weekend grossed a total of $296.2 million, by far the biggest April weekend in history and the second biggest weekend in history, only the $305.5 million generated over the December 18-20, 2015 weekend when Star Wars: The Force Awakens bowed was bigger. It's also the biggest summertime weekend in history, surpassing the previous holder of that record, the June 12-14, 2015 weekend when Jurassic World debuted, by $28.4 million. Summer 2018 just got kicked off in a massively historical fashion, to put it gently.

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