Sunday, September 3, 2017

Weak Labor Day Weekend Has Hitman's Bodyguard Ruling Box Office Yet Again And Inhumans & Tulip Fever Underwhelming

NOTE;: ALL OF THESE FIGURES ARE FOR THE 3-DAY WEEKEND!!!

It was a meek Labor Day weekend as Summer 2017 came to an underwhelming close, though at least the holiday weekend meant the holdovers held better than expected. We got a lot of ground to cover, so let's do this. The Hitman's Bodyguard topped the box office for the third weekend in a row, making it only the second movie of 2017 (following The Fate Of The Furious) to do that. It only eased a tiny 0.2% to gross another $10.2 million, a phenomenal hold that is exceedingly better than what either of the two Expendables movies dipped over this same holiday weekend. With $54.9 million over 17 days, it appears Hitman's Bodyguard will likely end its domestic total between $70 and $75 million, a great sum for this $30 million budgeted feature.



Annabelle: Creation also held well this frame, easing only 5% to gross another $7.3 million for a domestic total of $88.9 million. If Pennywise wasn't waiting in the wings next weekend, I'd say this one was a shoo-in to crack $100 million domestically. Even if it doesn't reach that mark though, this is still a strong performance from this horror sequel. Wind River went up a whopping 27% this weekend to gross another $5.8 million, bringing its domestic haul to an impressive $18.2 million. Leap! became one of the few movies in history to debut in over 2,500 theaters over a non-Christmastime weekend and increase over its opening weekend in its second weekend. That's cool but it'd be more impressive if the film had opened higher since, even in its improved second weekend, Leap! only grossed $4.8 million, a 3% increase over its opening. In ten days, Leap! has grossed a terrible $11.3 million.

Logan Lucky finally showed some box office stamina as it went up 4% to gross another $4.4 million for a domestic total of $21.4 million. Dunkirk also went up 4% in its seventh frame to add another $4.1 million to its domestic cume that now stands at $178.7 million. Spider-Man: Homecoming went up a massive 29% to add $3.6 million, meaning it's now grossed $324 million domestically. The Emoji Movie, meanwhile, decreased 2% to gross a further $2.4 million, giving it a current domestic total of $80.3 million. Fellow Summer 2017 animated family movie Despicable Me 3 was right behind those Emoji's as it went up 35% to add a further $2.3 million to a domestic total that now stands at $257.8 million. Rounding out the top ten was Girls Trip, which fell a mere 1% to add another $2.3 million to its mighty domestic haul that now stands at $111.5 million.

The Nut Job 2: Nutty By Nature had the second largest weekend-to-weekend drop in the entire top 20 as it went down 13% to gross another $2 million for an anemic $25.8 million domestic total. Wonder Woman, meanwhile, just kept on going as it went up 14% to gross another $1.9 million. After three months in theaters, Diana Prince has now grossed $408.9 million.

Close Encounters Of The Third Kind returned to movie theaters this weekend for a 40th Anniversary Edition re-release. It went out into 901 theaters and amassed $1.8 million for a $1,998 per-theater average. That's not Earth-shattering, but it's fine for a movie that's already been profitable for decades now and it was slightly ahead of that Ghostbusters re-release Close Encounters distributor Sony Pictures did over Labor Day weekend three years ago.

Birth Of The Dragon had the largest weekend-to-weekend drop in entire top 20 as it lost 35% to gross another $1.7 million for a domestic total of $5.4 million. Cars 3, meanwhile, returned to 2,445 theaters (PIXAR movies have been returning to movie theaters over Labor Day weekend for over a decade now) and grossed only $1.7 million for pitiful per-theater average of only $699. At least Cars 3 was able to finally squeak past $150 million now that it's grossed about $150.8 million domestically.

The IMAX/ABC/Marvel collaboration Inhumans opened in 393 locations this weekend and grossed $1.5 million for a per-theater average of $3,817. That debut is a slight improvement on the $1.46 million that Game of Thrones IMAX Experience doo-hickey opened to back in January 2015 and also slightly improves on the $1.3 million bow of the Harry Potter IMAX Marathon back in October 2016. However, both of those were IMAX presentations of already existing materials you could easily watch at home (albeit ones with major fanbases), so something with more exclusivity and playing in more theaters than either of those two features should likely have had greater improvement.

Baby Driver, still playing in 1,463 theaters, added another $1.4 million for a domestic total of $105.5 million while The Big Sick returned to 1,270 theaters this weekend and added another $1.3 million for a terrific domestic total of $40.9 million. All Saints failed to rebound in its second weekend as it went down 16% to gross another $1.2 million for an abysmal domestic total of only $3.4 million.

Tulip Fever finally debuted this weekend to only $1.2 million at 765 locations and a per-theater average of only $1,588. It's no wonder this one didn't take off thanks to a lackluster marketing campaign and its position as a new wide release this weekend being a last minute decision. Poor Dane DeHaan just can't catch a break this year at the box office, huh? Meanwhile, legitimately surprising in terms of it bombing this weekend was Hazlo Como Hombre (Do It Like A Hombre), which grossed only $1.1 million at 382 locations for a per-theater average of $2,945. That's way below the debut of past Pantelion movies over the Labor Day frame, including Cantinflas ($2.6 million), Un Gallo Con Muchos Huevos ($3.4 million), No Manches Frida ($3.6 million) and, of course, Instructions Not Included ($7.6 million). Combine that with the record-breaking box office Hazlo Como Hombre did in its home country earlier this year and it is shocking it had such a middling debut.

Quick sidenote: Atomic Blonde grossed $887,145 this weekend which allowed it to crack $50 million domestically for a $50.3 million domestic total, making it the ninth biggest movie ever for Focus Features. In its second weekend of wide release, Ingrid Goes West dropped 22% and grossed another $605,353 for a $2.3 million domestic total. It looks like this one will surpass Colossal's $3 million total to become Neon's biggest movie ever. Also in its second weekend of wide release was Good Time, which fell a harsh 46% for another $313,039 for a current domestic haul of $1.6 million. Expanding to 295 locations, Patti Cake$ managed only $250,000 for a per-theater average of only $847. With $538,276 domestically, it's unlikely this one gets past $1 million in its domestic run, a disastrous result given that Fox Searchlight shelled out over $10 million for the title at the Sundance Film Festival.

Debuting in 165 locations this weekend was I Do...Until I Don't, which grossed only $177,692 for a per-theater average of only $1,077. Terminator 2: Judgement Day 3D plumeted in its second frame, going down 70% to gross another $166,688, bringing its domestic haul to $920,500. Colombus has quietly held super well over 5 weeks, a fact it reinforced by grossing another $106,070 this weekend at just 29 locations for a $3,658 per-theater average, bringing its domestic sum to a decent $375,000. Finally, Valley Of Bones premiered in 300 theaters and grossed only $101,962 for a disastrous per-theater average of only $340.

The Top 12 movies this weekend grossed a total of $51.5 million, a marginal improvement on last weekend but still one of the worst weekends ever for this time of the year. I'll be doing my annual Summer Box Office recap sometime this week, but real quickly, it's worth noting that Summer 2017 grossed about $3.8 billion, the lowest grossing summer since 2006. August 2017 closed out the season with a gross of only $656.5 million, the lowest grossing August at the domestic box office in the 21st century. Look for the box office to get a much needed injection of life next weekend when It comes rolling around though, that one alone should surpass the individual top 12 grosses of the last two weekends.

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