Sunday, September 17, 2017

It Once Again Tops The Box Office With Historic Numbers While American Assassin Hits So-So Numbers And Mother! Bombs

Well, It is no one-weekend wonder folks, this thing's become even more of a box-office juggernaut now that it had a way smaller than usual second-weekend drop for a horror film. Grossing another $60 million this weekend, It went down only 51% to gross $218.7 million in its first ten days of release. This second weekend is bigger than any other weekend cume from any other movie that's ever played in September, is only the 21st time in history a movie grossed over $60 million in its second weekend and has made it the second biggest R-rated horror movie in history, only behind The Exorcist and its $232.9 million cume. How high will It go in its domestic run? Right now, I'd say it's gonna get to at least $330 million in its domestic run but I wouldn't put it past this thing to go even higher than that.



American Assassin was the big new release this weekend as it grossed $14.8 million in its opening weekend. That's noticeably behind the opening weekend grosses of those Maze Runner movies American Assassin leading man Dylan O'Brien also starred in while coming in $400,000 ahead of the opening weekend of John Wick. It's also the third highest-grossing opening weekend for a film from CBS Films, only behind the $16.3 million bow of Last Vegas and the $20.8 million debut of The Woman In Black. On a $33 million budget, American Assassin's opening weekend is the definition of an OK but unspectacular bow. It seems the series of books this movie is based on are pretty popular, which is why it was able to have a bigger opening weekend than past CBS Films action movie The Mechanic but the heavily generic marketing that failed to convey distinctive character beats or memorable action moments meant this thing wasn't able to generate interest from non-fans who were vital to making this feature a hit and a potential franchise for CBS Films. Considering Kingsman 2 is about to come out and suck up all the R-rated action movie fans, don't be shocked if American Assassin ends its run between $30 and $35 million domestically, which would still be enough to make it either the fifth (or sixth if it falls behind the $31.8 million gross of Patriot's Day) biggest movie ever from CBS Films.

Paramount Pictures just can't catch a break at the domestic box office in 2017 it seems as Mother! became their newest box office bomb as this Darren Aronofsky film grossed only $7.5 million. This makes its the first time ever that a movie Jennifer Lawrence has appeared in that's premiered in wide release opened below $10 millon. For any $30 million budgeted horror film, this would be a dissapointing bow and that's very much true for Mother!, which couldn't translate decent reviews and a memorable marketing campaign into a big opening weekend. The strongly negative word-of-mouth from moviegoers means this one likely won't be around for long at the domestic box office.

Home Again actually held well in its second weekend, going down only 37%, only slightly larger than the 34% second-weekend drop of The Intern from two September's ago. The solid weekend-to-weekend retention would be better if Home Again had opened to bigger numbers since it was able to only gross another $5.3 million this frame, bringing it up to an underwhelming current domestic gross of $17.1 million that puts it way behind the vast majority of Reese Witherspoon's past star vehicles. This one's probably looking at a final domestic gross of $27-29 million. Meanwhile, The Hitman's Bodyguard had yet another strong weekend-to-weekend hold as it went down only 26% to gross another $3.5 million for a terrific domestic gross of $70.3 million. Kingsman 2 will affect this one hard next weekend but it should end up with a much larger than expected domestic haul just above $75 million. Meanwhile, Annabelle: Creation took in $2.6 million this weekend, a solid 35% drop from last weekend that puts its domestic gross at $99.9 million. This one will become the 22nd movie of 2017 to crack $100 million domestically sometime tomorrow and will be surpassing the entire domestic cume of The Conjuring 2 in the near future.

Wind River continued to hold strong with an 18% dip this weekend as it grossed another $2.5 million for a current domestic cume of $29.1 million.  Leap! dipped only 13% in this frame to gross another $2.1 million for an $18.6 million domestic gross. Meanwhile, Spider-Man: Homecoming eased a tiny 6% this weekend, a better mid-September weekend-to-weekend hold than Guardians Of The Galaxy and Suicide Squad, to gross another $1.8 million for a current domestic haul of $330.2 million. Rounding out the top ten was Dunkirk, which went down 30% to gross another $1.3 million for a domestic haul of $185.1 million.

It's another slow weekend at the limited release side of the box office, though that's about to come to an abrupt end as we're about to get weekly onslaughts of high-profile dramas starting their theatrical runs in limited release starting with a trio of dramas next weekend. First up though, we've got Brad's Status, a new Mike Mills dramedy starring Ben Stiller that opened to $100,179 at 4 locations for a per-theater average of $25,045, the sixteenth biggest per-theater average for a limited release opening weekend in 2017. That's a decent debut for the project (which is an Amazon Studios release that Annapurna is distributing domestically) and it'll be interesting to see how it performers when it expands to 450 theaters next weekend. Beach Rats expanded to 67 locations and grossed $72,700 for a per-theater average of $1,085 and a domestic total of $320,778. Fashion documentary Manolo: The Boy Who Made Shoes For Lizards opened to $7,440 from 3 locations for a per-theater average of $2,480. Finally, the Nicolas Cage action/thriller Vengeance: A Love Story bowed in 9 locations and grossed only $5,000 for a disastrous per-theater average of only $556. This actually gives Vengeance: A Love Story the distinction of having the lowest-grossing opening weekend among all Nicolas Cage movies.

One last note before we close this one out is that I want to draw attention to is the massive worldwide box office cume of Wolf Warrior II. I believe this one's concluded it's box office run in China and it now has a $870.3 million worldwide box office cume. A little over 99% of that came from its $866 million gross in China. This $870.3 million worldwide box office gross means its the fourth biggest movie of 2017 at the worldwide box office, putting it just ahead of the $863.4 million worldwide box office haul of Guardians Of The Galaxy Vol. 2. There's no way Wolf Warrior II doesn't end up in the top ten movies of the year at the worldwide box office which menas 2017 will be the first year in history where a non-American film cracked the top ten biggest movies of the year at the worldwide box office. Heck, I'd say Star Wars: The Last Jedi is likely gonna be the only remaining 2017 movie to make more than Wolf Warrior II at the worldwide box office, which means this Chinese action film is highly likely to crack the top five biggest movies of 2017 at the worldwide box office. This an incredible game-changing performance and anyone who thinks this box office performance is an anomaly instead of a harbinger of things to come in terms of a more globalized box office being the way of the future is kidding themselves.

The Top 12 movies this weekend grossed a total of $103.6 million. Not only is the biggest 37th weekend of any given year, it's the first time in history that the combined gross of the 12 highest-grossing movies in the 37th weekend of any given year grossed over $100 million. Two days over halfway through September 2017, this month has grossed $437.3 million currently, and given that both Kingsman: The Golden Circle and The LEGO Ninjago Movie are almost certainly gonna bow to over $35 million next weekend, it looks like September 2017 will almost certainly surpass the $626.4 million haul of Spetmeber 2015 to become the biggest September ever at the domestic box office.

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