In second place was the weekend's biggest newcomer, The Emoji Movie, which grossed an OK $25.6 million. Made for only $50 million (that's even cheap than all of the Illumination Entertainment movies!), this one didn't need to generate massive Finding Dory-sized grosses to be considered successful, though it's obvious through it's gigantic marketing campaign that Sony/Columbia was likely hoping for something a tad higher than a debut that was only 9% ahead of the unadjusted for inflation bow of their very first in-house animated movie, Open Season. Among all computer-animated movies, this debut is narrowly ahead of Penguins Of Madagascar ($25.4 million), Gnomeo And Juliet ($25.3 million) and Meet The Robinsons ($25.1 million).
Interestingly, The Emoji Movie garnered only a B CinemaScore, one of the weaker grades seen for an animated family on that service (the vast majority of these movies receive A or A- scores). Perhaps weaker audience word-of-mouth is impacting the film, as it had a noticeable drop from Friday to Saturday even when taking out its Thursday night numbers. Even just last month Cars 3, with a built-in fan base from two prior movies and much larger Thursday night screenings box office, was able to increase from Friday (not counting Thursday night numbers) to Saturday. Interesting. Wonder if that means this one will be more front-loaded in the weeks the come than usual animated fare. Anywho though, The Emoji Movie should get past $75 million domestically, and if it matches that cume overseas, it should triple its minuscule budget, making it a decent profit maker for Sony/Columbia.
Showing extraordinary stamina in its second weekend was Girls Trip, which went down a tiny 35% to gross another $20 million. Looks like this one's got some powerful word-of-mouth on its side, and with no big comedies on the horizon in August, it appears this one could be in for plenty of other small weekend-to-weekend drops to come. Girls Trip has already grossed $65.5 million in ten days and should get past $100 million domestically on an only $19 million budget.
Atomic Blonde grossed a so-so $18.5 million. The good news is that's a 30% ahead of the opening weekend of John Wick. Problem is, this one was understandably looking to get something closer to John Wick: Chapter Two in its opening weekend given the large-scale marketing campaign Focus Features put together for the movie. Instead, it opened only 5% behind last Spring's The Huntsman: Winter's War which Charlize Theron also headlined. This one really should have opened bigger but the $30 million budget means it didn't have to break the bank to be profitable at least. Atomic Blonde had the fourth biggest opening weekend ever for Focus Features and will likely look at a domestic total around $45 million.
Moving on to holdovers, Spider-Man: Homecoming took in $13.4 million this weekend for a 39% drop from last weekend. This new Marvel Studios films has taken in $278.3 million after a month in theaters and is looking at a final domestic total of $315-320 million. Failing to hold as well was War For The Planet Of The Apes, which went down another 50% to gross another $10.3 million. Despite glowing reviews, the newest Planet Of The Apes movie has failed to catch fire with moviegoers and has made an underwhelming $118.6 million in 17 days. Meanwhile, Despicable Me 3 grossed another $7.7 million this weekend, a 40% drop from last weekend, for a domestic total of $230.4 million.
Though it opened to strong numbers in France this week, Valerian And The City Of A Thousand Planets couldn't reverse its dismal domestic box office in its second weekend, plummetting 60% this frame to gross another $6.8 million for a current domestic total of only $30.6 million. By contrast, Baby Driver continued to hold excellently, dipping only 33% to gross another $4 million for an amazing domestic total of $92 million. Speaking of movies that hold incredibly well, Wonder Woman went down a tiny 23% to gross another $3.5 million in its ninth weekend of release for a phenomenal domestic total of $395.4 million. This one's weekend-to-weekend drops are like something out of the 1990's and it's remarkable. Don't be surprised if Diana Prince is still playing in first-run theaters come Labor Day! Special kudos to The Big Sick, falling just outside of the top ten in eleventh place, for holding nicely despite losing 1,008 theaters. That indie dramedy only dipped 32% despite losing so many locations, grossing another $3.3 million for a domestic total of $30.4 million.
In the world of limited releases, well, we've got a lot to talk about after two more quiet weekends, so let's get right to it. A Ghost Story expanded into 329 theaters and grossed a disappointing $382,128 for a per-theater average of only $1,161 and a domestic total of only $941,347. Meanwhile, Detroit, the first ever release from Annapurna as its own self-distributing studio, premiered this weekend in 20 theaters and grossed a solid $365,455 for a per-theater average of $18,273. The comedy Mubarakan debuted in 128 locations and grossed a solid $300,000 for a per-theater average of $2,344.
The biggest per-theater average at the box office this weekend could be found in An Inconvenient Sequel: Truth To Power, which grossed $130,000 at 4 locations for a per-theater average of $32,000. That's a nice opening weekend number even if it is noticeably less than half of the opening weekend of its predecessor. Menasche debuted to $61,409 this weekend at 4 locations for a per-theater average of $20,470, a solid number that's actually above recent limited release opening weekend for more star-driven A24 titles like The Lovers. Finally, Indie comedy Brigsby Bear bowed to $45,060 at 3 locations for a per-theater average of $15,020. Not a lot of titles to compare this to but it's an alright bow as far as things go since it doesn't have a massive star or director behind it.
The Top 12 movies this weekend grossed a total of $142.7 million, a middle-of-the-road sum as far as final weekends of July are concerned. The month of July 2017 grossed a total of $1.191 billion, making it the eighth biggest July of all-time. Why didn't this July go higher? Well, that's what happens when your box office hinges on only a select few titles instead of a bunch of smaller or mid-budget titles. Spider-Man: Homecoming and Dunkirk outperformed expectations as far as blockbusters go while Girls Trip and The Big Sick (the latter of which has held quite well in the last two weeks) were breakout hits, but bigger franchise plays like War For The Planet Of The Apes and Valerian underperformed while this weekend's two big titles, The Emoji Movie and Atomic Blonde, failed to break out in a significant way. The total gross for Summer 2017 has hit $3.055 billion and will need $945 million from August 2017 to not become the first summer moviegoing season to gross under $4 billion since 2006. Considering only two Augusts in history have grossed over $945 million, and those two August's had either a Marvel Cinematic Universe or DC Extended Universe movie premiering in their first weekends, something August 2017 does not, well, the pressure's on for August 2017 at the box office.
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