Sunday, August 19, 2018

Crazy Rich Asians Has Crazy Good Opening Weekend As Mile 22 And Alpha Have Underwhelming Debuts

The mid-August box office was busier than usual thanks to the arrival of buzzy newcomer Crazy Rich Asians, which debuted to a fantastic $25 million this weekend. That's the 23rd best opening weekend ever for a romantic-comedy and the fact that the film held so well throughout the weekend indicates Crazy Rich Asians is working with some strong word-of-mouth. Being a movie based on a best-selling book like Crazy Rich Asians was never hurts, but Warner Bros. put together a great marketing campaign for this movie that emphasized it being a super fun time at the movies while it being the first American feature film to star an Asian-American character in 25 years gave it an event movie status.  Having made $34 million in its first five days of release, look for Crazy Rich Asians to make a run at $100 million domestically before its box office run is done.

Warner Bros. actually got the top two spot at the domestic box office this weekend as The Meg was right behind Crazy Rich Asians with $21.1 million, a 53% drop from its opening weekend. After ten days of domestic release, this shark action movie has grossed a solid $83.7 million and seems on track for a final domestic haul in the $125-130 million range.

The newest Mark Wahlberg/Peter Berg outing Mile 22 had a disappointing $13.6 million bow this weekend, one of the lower openings for a Mark Wahlberg wide release in recent memory as it came in 7% below the $14.5 million bow of Shooter from eleven years ago and only 27% ahead of the $10.7 million debut of We Own The Night from the same year. Intended to kick off a sprawling franchise for studio STX Films, Mile 22 instead came in $100,000 ahead of the opening weekend of the studio's low-budget horror movie The Bye Bye Man. On a $35 million budget, this is a poor opening for a feature that was likely done in by a generic marketing effort and a large amount of action movie competition in the marketplace.

Mission: Impossible - Fallout dropped another 45% this weekend to add $10.5 million to its domestic haul. That's a bigger fourth-weekend drop than the one seen by Mission: Impossible - Rogue Nation at the same point and that film actually had a bigger overall fourth weekend, but Paramount isn't likely sweating that given that Fallout has already taken in a gargantuan $180.7 million domestically and over $500 million worldwide.

Studio 8, Jeff Robinov's new studio releasing feature films through Sony/Columbia, finally got their first in-house movie released this weekend with Alpha, which debuted to a meek $10.5 million. That's actually above pre-release expectations which saw this thing cratering with only $6-8 million, but on a $50 million budget, that's still a poor debut. Sony/Columbia kept shifting this one all around the release calendar, with it originally aiming for a September 2017 release! If Sony/Columbia can manage to keep Alpha in enough screens through Labor Day weekend, it's likely this title will crack $30 million domestically, a far cry from box office success.

Christopher Robin dropped another 31% this frame, a slightly better third-weekend decline than the one seen by Pete's Dragon two years ago. This meant that Christopher Robin grossed another $8.8 million this frame for a domestic haul to date of $66.8 million. In seventh place this frame was BlacKkKlansman, which had the third smallest weekend-to-weekend drop in the top 12 as it dipped only 35% to gross another $7 million for a ten-day domestic haul of $23 million. Slender Man lost 56% this weekend for a second-weekend haul of only $4.9 million, giving it a $20.7 million domestic gross. Hotel Transylvania 3: Summer Vacation flew past $150 million domestically this weekend as it took in another $3.6 million (a 29% dip from last weekend) for a $153.8 million domestic gross. Rounding out the top ten was Mamma Mia! Here We Go Again, which dropped 42% to gross another $3.3 million for a domestic haul of $111.2 million.

The Equalizer 2 continued its journey to $100 million domestically this weekend as it fell another 48%, good enough to give it another $2.8 million for a domestic haul of $94.7 million. The Spy Who Dumped Me fell sharply again in its third frame as it lost another 59%, giving it a third weekend gross of only $2.6 million, bringing its domestic cume to only $30 million. In its seventh weekend of release, Ant-Man And The Wasp dropped 36%, adding $2.6 million in the process and giving it a $208.3 million domestic gross. And then there was Dog Days, which plummeted 67% in its second weekend of release, giving it another $830,000 for a dismal $5.8 million domestic gross. On a more upbeat note, Three Identical Strangers, in its eighth weekend of release, took in another $498,400, giving it a $10.5 million domestic gross. This makes it only the 28th documentary ever to crack $10 million domestically and only the second movie ever for studio NEON to cross $10 million domestically.

Puzzle expanded into 108 theaters and grossed $217,986 for a per-theater average of $2,340 and a domestic gross of $733,605 while The Miseducation of Cameron Post expanded into 72 locations and grossed only $138,000 for a per-theater average of $1,917 and a domestic gross to date of $404,676. The Wife debuted in 4 locations this weekend and grossed a strong $111,137 for a per-theater average of $27,784 while We The Animals also got off to a noteworthy limited release kick-off as it grossed $66,261 from 3 locations for a per-theater average of $22,087. That's the fifth biggest opening weekend ever for distributor The Orchard. Juliet, Naked had a more ho-hum bow despite having some star power to it as it opened to only $60,922 from 4 locations for a per-theater average of $15,231. Fellow Ethan Hawke arthouse newcomer Blaze grossed $45,342 from 3 locations for a per-theater average of $15,144. Finally, the Ansel Elgort/Kevin Spacey star vehicle Billionaire's Boys Club finally premiered in theaters this weekend and did absolutely horrid business, no word yet on its business throughout the whole weekend but it apparently grossed just $126 on Friday.

The top 12 movies this weekend grossed a total of $114.3 million, a solid haul for this time of the year and up 41% from this same weekend last year when The Hitman's Bodyguard began its three-week reign at the top of the box office.

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