Sunday, November 12, 2017

Thor: Ragnarok Rules Box Office Again As Daddy's Home 2 And Murder On The Orient Express Have Good Opening Weekends

Well, looks like last week was no fluke and the 2017 holiday season box office is off to a great start as Thor: Ragnarok and two new releases fared quite well in this frame. Thor's newest adventure topped the box office again with a $57 million haul, a 54% drop from its opening weekend. That's a smaller second-weekend drop than any of the 2013-2015 MCU movies and the third smallest second-weekend drop for an MCU title since Thor, only behind Doctor Strange and The Avengers. It's also on par with the 53% second-weekend decline of early November blockbuster Skyfall. In ten days, Ragnarok has grossed $211.5 million, already putting it ahead of the $206.3 million lifetime domestic cume of Thor: The Dark World.



The biggest of this weekend's new movies was Daddy's Home 2, which grossed $30 million in its opening weekend. That's down 22% from the opening weekend of the first movie but that's actually a pretty solid hold for a comedy sequel, which tend to drop quite hard from their predecessors (remember how much Neighbors 2 and Horrible Bosses 2 plummeted compared to the first movies opening weekend?) and also gives Will Ferrell his eighth live-action comedy to open over $30 million, a streak of films that spans over 15 years. If Daddy's Home 2 holds well through the Thanksgiving frame, it could crack $100 million domestically, which would be welcome news for Paramount Pictures, who desperately needed a hit this year.

Also faring well was Murder On The Orient Express, which opened to $28.2 million. 20th Century Fox has been really adept at marketing crowd-pleasing dramas aimed at adult in recent years with projects like Gone Girl and The Martian and this Agatha Christie adaptation is another jewel in that crown since its distinctive marketing emphasized the mystery angle and its all-star cast. After just three days, it's already the seventh biggest movie ever that Kenneth Branagh has appeared in
at the domestic box office and it'll be interesting to see how this one fares in the weeks ahead.

And now we move onto the holdovers, the biggest of which was A Bad Mom's Christmas, which held nicely in its second weekend as it went down only 31%, a much smaller second-weekend decline than the first movie. Grossing another $11.5 million for a ten-day total of $39.8 million and it's apparent that this one is playing like a traditional Christmas-themed movie in that it sticks around at the box office for a while. Meanwhile, Jigsaw had an exceedingly smaller than usual third-weekend decline for a Saw sequel as it went down only 48% to gross another $3.4 million. If this thing had opened to even just slightly bigger numbers, these kinds of box office legs might have been enough to keep it in theaters through Thanksgiving. As it stands, it'll likely leave theaters soon to make room for a myriad of new releases, but it's still taken in a solid $34.3 million so far. Fellow October 2017 sequel Boo! 2: A Madea Halloween fell 54% this weekend to gross another $2 million for a domestic total of only $45.9 million. Looks like this one will end up being the first Madea movie to gross under $50 million domestically, albeit barely.

Geostorm (Which is still playing six times a day at my local Cinemark, for some reason) grossed another $1.5 million, a 51% drop from last weekend, for a domestic haul of only $31.6 million. As for Blade Runner 2049, this one was one of the few holdovers in the top 12 to fall under 40% from last weekend as it eased 39% to gross another $1.4 million, bringing its domestic gross to $88 million. Happy Death Day took in another $1.3 million, bringing its domestic haul to $54.9 million.

And then rounding out the top ten was Lady Bird, which is quickly becoming the indie movie phenomenon of this year. Grossing $1.2 million from just 37 theaters, this one had a whopping $33,766 per-theater average this weekend. Greta Gerwig's directorial debut has already grossed $1.7 million and boy howdy, this one looks like it could make like Disney's Hercules and Go The Distance when it goes into wide release over Thanksgiving.

Kevin Sorbo's directorial debut Let There Be Light added another 131 theaters this weekend, bringing its theater count to 773 locations, and grossed another $1 million which was good enough for a $1,415 per-theater average. This one's now grossed $5.9 million domestically. Also further expanding its theater count this weekend was The Florida Project, which grossed $579,370 for a per-theater average of $2,530 and a domestic total of $3.8 million. Interesting to note that this Sean Baker film is running ahead of Room, an A24 movie released in October that A24 is patterning Florida Project's release on, in terms of how much both had made 38 days into their respective runs as well as in terms of how much they both grossed in total sums and per-theater averages in their sixth weekends. Loving Vincent just kept on going as it grossed another $515,140 from 212 theaters and has now grossed $3.9 million. The Killing Of A Sacred Deer expanded into 238 theaters and grossed $476,243 for a per-theater average of $2,001 and a decent domestic haul so far of $1.5 million.

After September and October 2017 had so many arthouse box office misfires, November 2017 is wrecking shop with a bunch of arthouse hits. The newest of these hits was Three Billboards Outside Ebbing, Missouri, which grossed $320,000 from 4 locations for an $80,000 per-theater average, the third best per-theater average of 2017. Faring less successfully was Wonderstruck, which expanded into 261 theaters and grossed only $245,220 for a per-theater average of only $940 for a domestic total of only $825,262. Meanwhile, Last Flag Flying held alright in its second weekend after an underwhelming opening weekend as it grossed $172,000 from 32 locations for a $5,375 per-theater-average and a $241,773 domestic total. Also expanding its theater count this weekend was The Square, which grossed $156,156 from 50 theaters for a per-theater average of $3,123 and a domestic total of $447,239.

The Top 12 movies this weekend grossed a total of $139.4 million, the sixth biggest second weekend of any November in history.

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