Sweetheart's Script Can't Quite Balance Monster Mayhem With Human Drama

We get about five or six Blumhouse Productions movies a year that get major theatrical releases, the likes of Get Out, The Purge and Halloween (2018) but what about the rest of Blumhouse's annual output? The Jason Blum-run production outfit actually releases more films annually than you might realize, they just end up getting way less prolific direct-to-video bows after brief film festival runs. Such a fate is the one seen by their 2019 feature Sweetheart, a new directorial effort hailing from J.D. Dillard, the filmmaker behind the 2017 film Sleight. After debuting at the Sundance Film Festival this past January, Sweetheart basically vanished before getting dropped on digital retailers in October (currently, there is no physical home video release for the title).

We Don't Have To Go Home, We Can Leave The Sleight On

Depending on your age, you may have heard the Pilot tune Magic for the first time as a pop tune on the radio in the 1970's or, if you're in my generation, maybe you got introduced to it by way of 21st century pop culture entities like Wizards Of Waverly Place or Doogal (the latter movie is where I first heard the song). Regardless of where you first heard it, the song has become a prominent fixture of retro radio stations, background music in stores and iPod playlists everywhere. Why? Hey, people love magic, especially the idea of the fantastical existing in our super mundane and depressing world. It's only natural a song imploring you not give up on your belief of magic would resonate with the populace.