Few studios or filmmakers can create a dud like Walden Media. Now, admittedly, these guys aren't the only one financing the projects they find themselves in, and they don't distribute any of their projects. But they do have a hand in what films they get attached to, and the majority of them are adaptations of books that look incredibly generic in marketing materials. It's no shocker to me that the few hits they've been a part of (The Chronicles of Narnia: The Lion, Witch and The Wardrobe, Charlotte's Web, Journey 2: The Mysterious Island) had effective marketing campaigns or the presence of Dwayne Johnson.
