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Poor little Toothless probably won't be so happy
when Shareholders start getting mad at DreamWorks this week |
This weekend, the excellent feature How To Train Your Dragon 2 was released to glowing reviews, eleven months of promotion and a cinema landscape that hadn't seen a CGI animated movie in two months (I'll forget Legends of Oz even existed due to that one being unable to hit $8 million) And yet, it only made $50 million at the box office, way below my $72 million predictions and far beneath most other animated releases that debuted in the month of June. At least it managed to beat its predecessors opening weekend, unlike fellow quality DreamWorks sequel Kung Fu Panda 2, although that's slight comfort for the company that I'm sure will be badgered by jittery stockholders this week by this performance.
