When I first walked into a Blockbuster store as a kid, my mind exploded. Up to that point, my fervent film love was confined to Disney VHS tapes I owned or whatever videotapes my Uncle Doug had lying around. Walking through this domain’s doors, I was greeted with more VHS tapes than I could’ve ever imagined. Every genre under the sun was suddenly within my grasp. The horror movies with the gnarly covers that terrified yet compelled me. Those major adult dramas (Titanic, Cold Mountain, etc.) I occasionally heard my parents reference. Best of all, this place had all the Pokemon TV show tapes I couldn’t find at Wal-Mart.
God
knows there were endless problems with Blockbuster, including how it affected
independent video stores and the limited types of films it held. Still, first
stepping into a Blockbuster at six years old did feel like a new phase of cinema
obsessiveness had been unlocked. Just wandering down the aisles and being
surrounded by physical copies of movies was a glorious sensation. The staggering
decline of physical movie media outlets in recent years has ensured that the
opportunities to wander betwixt cinema’s tangible iterations have been few and
far between.
In my
Atlanta, Georgia voyages, though, I paid a visit to the legendary Videodrome
video rental store. Here, the wonders of existing in the same space as
countless DVDs was not just revived but refined. Rather than merely mimicking
an experience I had as a child, Videodrome created a new kind of joyous memory
built on my decades of expanded cinema knowledge. God bless these stores.
Videodrome
Killed It Before I Stepped Inside
After
exiting my Lyft ride, me and my well-worn Velcro sneakers traipsed over to the
Videodrome entrance. Having just eaten the best mac n’ cheese, biscuits, and
friend chicken of my entire life at Mary Mac’s Tea Room, my belly was full and
my spirit was soaring. Further serotonin was unlocked as I glimpsed at the two
signs situated next to the Videodrome entrance. One of them was a Black Lives
Matter sign. The other was a poster for the wonderful 80s B-movie The Miami
Connection.
Cinema
master Sean Baker called this title one of his four favorite motion pictures
for a reason, it’s an extraordinary work of DIY artistry (it’s also got a
kick-ass soundtrack). Here I was in a new city, preparing to enter an unfamiliar
store, and here was a familiar cinema gem staring straight back at me. Every
store should have pro-Black Lives Matter signage and Miami Connection
posters next to their entrance. They just instill good vibes before you even
set foot inside.
Once I was
actually inside VideoDrome, my eyes could barely comprehend the sheer number of
DVD covers staring back at me. Quickly, the structure of the store became
apparent to me. Most of the right side of the store was dedicated to sections
divided by English-language filmmakers. Spike Lee had a portion of one shelf,
so too did Barry Jenkins and Damien Chazelle (among many others). My personal
favorite was one lower shelf that made room for both John Sayles and Lynne
Ramsay features. I never in my life thought I’d see these two cinema virtuosos
get their own video store sections, but golly was I glad to see it.
Videodrome’s
right sector also had an extensive B-movie cinema section. The left side of the
store, meanwhile, was dedicated into sections pertaining to either genres (family
films, for instance), new releases, or countries (Hong Kong, Portugal, Brazil
cinema, among many others).
I first
made a beeline for the B-movie area because, hey, those movies have the coolest
covers. The features themselves may not live up to what’s on the VHS/DVD’s
exterior, but the art is still cool to process. There were all kinds of obscure
goodies in here full of motion pictures I’d either never heard of or thought I’d
never hold in my hands as a DVD. Afterward, it was time for the auteur section,
which is where I started to get a bit choked up.
Physical
Media’s Joy In A Streaming Apocalypse
Much like
with my Academy Museum excursion last year, Videodrome’s detailed collections
of directing filmographies were a glorious respite to the streaming culture
landscape. Amazon, Netflix, Hulu, they’re all about emphasizing either exclusive
movies kept behind paywalls or motion pictures they have temporary licenses to.
The emphasis is on reinforcing the brand names of Silicon Valley conglomerates,
not the art itself.
Within the
hallowed halls of Videodrome, though, I saw great care to making sure everyone
from Celine Sciamma to Sidney Lumet to Otto Preminger got their works properly
displayed and organized. The focus here wasn’t on boosting Amazon’s bottom
dollars (“quick, put more ads for The Terminal List into this stream of The
Pawnbroker!”) not consuming your attention with sudden trailers/clips from
streaming originals. It was just on letting David Lynch’s or Charlie Chaplin’s
filmography wash over visitors.
I’d freely
admit, too, my perception was skewed by how choked up I got getting reminded of
so many glorious movie watching memories in one space. Losing Ground,
the excellently filmed Kathleen Collins directorial effort, was something I
once thought could only exist on FilmStruck. Here it was, though, on Videodrome’s
shelves. The Daytrippers, But I’m a Cheerleader, Ace in the Hole,
the Small Axe features, they were all here.
Suddenly,
I was transported back to countless hours spent on my couch, absorbing the
flickering images of these features. Getting to hold these features in my hands
for the first time was like I was getting to meet these movies for the first
time, as weird as that may sound. They weren’t just tiles on a streaming
service home screen. I could run my fingers across But I’m a Cheerleader
or the 25th Hour/He Got Game double feature Blu-Ray. These tactile
joys extended to all kinds of motion pictures, another upside Videodrome had
over typical streamers.
Because of
the disinterest almost all streamers have with pre-1995 movies, I had to
scrounge and put in extra effort to find many of these movies that made up my
best cinema memories. Here they were, though, all displayed in glitzy packaging
on Videodrome’s shelves like new Disney movies were showcased on Blockbuster
shelves back in the day. My heart was full recalling so many wonderful
moviegoing memories and realizing a new generation of Atlanta film nerds can uncover
these glorious endeavors sooner in their lives than I did. That hope for the
future is only possible because of Videodrome’s staff and operators. Their
efforts have created a haven where all forms of movies can flourish.
“A
Great Artist Can Come from Anywhere”
Strolling
across the shelves and hallways of Videodrome, I was constantly impressed by
how in-depth the selection at this place was. There wasn’t just a section for
Argentinian films, for example, but that domain contained Trenque Lauquan,
one of my favorite 2023 movies. Laura Citarella's expansive cinematic
chronicling of a woman that goes missing is marvelous creation full of exquisitely
framed images and a quietly ingenious story structure (specifically in how the
film’s two parts are divided). It warmed my heart to see it in Videodrome’s inventory. This amazing, underrated piece of cinema was
more accessible than ever!
Eclectic
and varied selection was the name of the game in this place. That quality makes
Videodrome an outstanding microcosm for cinema as a whole. This is an artform where
incredible and impactful art can emerge in anything from Drive My Car to
Frankenhooker to Uncle Boonmee Who Can Recall His Past Lives to Titane
to Sunrise: A Song of Two Humans and everything in between. There is no
one way to make a great movie. What a privilege and an honor to exist within a
space dedicated to champion that versatility. “
“A great
artist can come from anywhere,” as a wise Anton Ego once said. Streamers
cultivating libraries built on algorithms and giving people what they’ve
already seen can make it hard to remember that fact. Not within somewhere like
Videodrome, which took all the fun parts of Blockbuster and then fixed up all
its flaws (namely Blockbuster’s banning of NC-17 and unrated movies or lack of
foreign language features). Much like The Dark Crystal: Age of Resistance,
Videodrome built on the potential of the past while recognizing how yesteryear’s
institutions could stand major tweaks.
Just
walking through Videodrome with my belly full from Mary Mac’s scrumptious
cuisine and my favorite music pouring into my ears through my headphones
provided a level of joy I’ve rarely felt in my life. Ah, but all good things
must come to an end. I had to go present on a panel at the NLGJA conference
that afternoon and soon, my public speaking responsibilities forced me out of
Videodrome after spending two hours inside.
Before
exiting, I took one last look around the place. This was truly a special place,
the apotheosis of how cool and detailed a video rental store could be. As I
knew at a young age walking around wide-eye and stunned at my local Blockbuster,
there’s something special about being surrounded by physical media. For film
freaks like me, it’s like you’re finally in a space that’s as passionate about
this artform as you are. Videodrome didn’t just remind me of that specialness,
it took it to the next level with its comprehensive selection.
Long live
physical media.
Long live
eclectic movies.
And long
live the new flesh, er. Videodrome Atlanta.