Sunday, June 11, 2017

Wonder Womans Wins Another Weekend At The Box Office As The Mummy And It Comes At Night Bomb And Beatriz At Dinner Has Strong Debut

And now, for the fourth time over the course of five weeks (following King Arthur: Legend Of The Sword, Alien: Covenant and Pirates Of The Caribbean: Dead Men Tell No Tales), a massively budgeted Hollywood blockbuster failed to gain traction domestically. That's a trend that should be really disturbing for Hollywood executives and a remind that, while sequels aren't inherently bad, you can't just release another Alien movie and expect it to make money just because it's Alien for instance. But before we get to that new box office bust, let's talk about the number one movie in America, Wonder Woman, which brought plenty of good news for the box office.

In her second weekend, Diana Prince grossed another $57.1 million, a 44% dip from its opening weekend that serves as one of the smallest second-weekend drops for a movie that opened to over $100 million on its opening weekend! NICE! In ten days, Wonder Woman has grossed almost exactly $205 million, almost doubling it's whopping $103 million in just ten days. How high can this one go domestically? Hard to say since this really is an unusually strong hold for a superhero blockbuster but it looks like Wonder Woman will get past $300 million domestically. Can it knock out Batman v. Superman to become the biggest DC Extended Universe movie ever? I don't think so, even with this phenomenal second-weekend hold, but never say never....

But the bad news came in second place, where The Mummy was the movie that became our fourth big-budget misfire over the course of five weeks. This Alex Kurtzman blockbuster bowed to only $32.2 million, which is beneath all of the opening weekends of the Brendan Fraser Mummy movies (none of which had Digital 3D or IMAX 3D ticket pricing to boost their grosses), though it was the fifth biggest non-Mission: Impossible opening weekend ever for Tom Cruise. Sure, it racked up a hefty $141.8 million internationally but this is not the kind of opening weekend you want for a movie that's supposed to kick off an entire cinematic universe. The Mummy (whose B- CinemaScore is one of the worst CinemaScore ratings I've seen for a major bockbuster) is probably gonna end up doing $80-85 million domestically (it'll probably do $310-320 million overseas, which might be able to make this one the rare American film to crack $400 million worldwide without grossing $100 million domestically). Universal is almost certainly hoping those domestic numbers increase with their next entry in their Dark Universe franchise, Bride Of Frankenstein.

Despite having a smaller opening weekend than most major computer-animated family fare, Captain Underpants: The First Epic Movie had a larger than usual second-weekend decline than most in that subgenre, going down 48% to gross another $12.3 million for a 10-day total of $44.5 million. I'd imagine this one will end up grossing a little over $70 million domestically, not great even for an animated film that cost only $38 million. In fourth place was Pirates Of The Caribbean: Dead Men Tell No Tales, which went down another 51% to gross another $10.7 million for a 17-day domestical total of $135.8 million, which seems to be setting this one up for a final domestic total just under or over $165 million. Rounding out the top five was Guardians Of The Galaxy Vol. 2, which actually had the best weekend-to-weekend hold of any movie in the top 12, easing 36% to gross another $6.2 million for a domestic cume of $366.3 million.

Failing to break out was It Comes At Night, which A24 tried to position as a potential early summer sleeper hit but in the end the misleading marketing ended up poisoning the word-of-mouth and gave the movie a disastrous D CinemaScore. Grossing only $6 million, that's not awful for a $5 million budgeted thriller, but it's obvious with the marketing push A24 gave the project as well as it's 2,533 theater count that the studio was hoping for more out of It Comes At Night. This should become the sixth movie ever for A24 to crack $10 million domestically but it's doubtful it stays around at the domestic box office for long.

Also bowing this weekend was Megan Leavey, which was the first movie ever from Bleecker Street to open in wide release and also got by far their widest theater count ever with 1,956 locations playing the film. Though Megan Leavey performed slightly better than expected, it could only muster $3.7 million, which is still subpar given its reasonably sized theater count. I wonder why they didn't try to bow this one in wide release over June 30th, where it could have been timed with the patriotic 4th of July holiday? Seems like that would have been a natural move.

My Cousin Rachel bowed in 523 theaters (just 77 locations shy of premiering wide release!) and grossed an underwhelming $954,000 in its opening weekend. Aside from sleeper hit Gifted, Fox Searchlight has had a rouger 2017 thanks to them putting out a few titles like Wilson, Table 19 and now My Cousin Rachel into too many theaters to qualify as smaller limited release fare but don't give them enough promotion to get general audiences aware that these films are out there. So weird. We shall see if their two Sundance acquisitions for this year (Step and Patti Cake$) can end their Summer 2017 on a higher note.

Paris Can Wait expanded it's limited theater count to 176 theaters and grossed $457,207 (a 13% dip from last weekend) for a per-theater average of $2,598. and a current domestic total of $2.2 million. Making serious waves in the limited release sphere was Beatriz At Dinner which grossed $150,160 at 5 locations for a per-theater average of $30,032, which is the fifth best per-theater average for a limited release opening weekend in 2017. Considering Beatriz At Dinner is being distributed by Roadside Attractions, who have actually handled a number of recent arthouse sleeper hits, this one may become a title to keep an eye on as it expands its theater count in the weeks ahead. Finally, The Hero debuted this weekend to an OK $48,414 at 4 locations for a per-theater average of $12,104. The movie's distributor, The Orchard, planned to expand The Hero into 550 locations by the time 4th of July rolled around and we shall see if it still adheres to that plan after this weekend's box office.

The top 12 movies this weekend grossed $138 million, a lower than usual gross for a 23rd weekend in any given year.

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